De Schrijfwijven

De Schrijfwijven is a public relations and communications agency based in Apeldoorn, Netherlands. Founded by Janet Freriks, Joëlla Angenent, and Chantal Zwaag, the agency brings together more than 50 years of combined journalism and copywriting experience. Rather than positioning themselves as a traditional PR firm, De Schrijfwijven focuses on storytelling, content creation, and podcast production—helping businesses craft and share their narratives in a compelling, authentic way.

Services and Specialties

De Schrijfwijven specializes in translating complex business stories into accessible, engaging content. Their core services revolve around narrative development and media production. While the exact service list is not exhaustive, based on their background and industry focus, the agency likely offers the following:

• Content writing and copywriting for websites, blogs, and corporate communications
• Podcast production, including scripting, recording, and editing
• Media relations and press release writing
• Storytelling strategy for brand positioning and thought leadership
• Editorial services, including proofreading and ghostwriting
• Social media content planning and creation

Their journalism roots mean they prioritize clarity, accuracy, and narrative flow—qualities that are especially valuable for businesses that need to communicate technical or niche information to broader audiences.

Who They Help and Their Approach

De Schrijfwijven works with companies from across the Netherlands, not just in the Apeldoorn region. Their clients range from small and medium-sized enterprises to larger organizations looking for a human touch in their communications. The agency’s approach is grounded in curiosity—they describe themselves as being stuck in the "why phase" of childhood, which drives them to dig deeper into a client's story. This inquisitive method helps uncover angles that are both newsworthy and relatable.

The team of three operates as a tight-knit unit, collaborating closely with clients to understand their voice and objectives. Because all three partners live in the same Apeldoorn neighborhood, they bring a local, community-oriented perspective to their work, even when serving national clients. Their journalism training means they are adept at meeting tight deadlines and working under editorial pressure, which translates into reliable, high-quality output for clients.

Location and Credentials

Based in Apeldoorn, Gelderland, in the central Netherlands, De Schrijfwijven is well-positioned to serve clients throughout the country. Apeldoorn is a mid-sized city with a strong business community, and the agency’s location allows for easy access to major Dutch markets such as Amsterdam, Utrecht, and Arnhem. The founders’ collective decades of experience in journalism and copywriting give them a distinct advantage in understanding how to capture attention in a crowded media landscape.

De Schrijfwijven is a good fit for businesses that value storytelling over hard-sell PR, and that need help translating their expertise into content that resonates with customers, stakeholders, or the press. Their informal yet professional style makes them particularly suited for organizations looking for a collaborative, creative partner rather than a traditional, transactional agency.