DEC PR
DEC PR is a public relations agency based in Sydney (founded 2008).
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About DEC PR
Based in the Bond Street business district of Sydney, Australia, DEC PR has operated as an independent public relations and strategic communications agency since 2008. The agency sits within a competitive Australian market that demands both local cultural fluency and global brand standards, particularly for clients operating across consumer, corporate, and lifestyle sectors. With a team of approximately 33 professionals, DEC PR has built a reputation for combining strategic discipline with creative engagement, serving a mix of multinational corporations and ambitious local enterprises from its Sydney headquarters.
Full-Service Communications Capabilities
DEC PR offers a comprehensive suite of services that span the full communications spectrum. The agency’s work is grounded in strategic communications and planning, with a strong emphasis on earned and owned media engagement. Its corporate affairs practice covers reputation management, stakeholder communication, and issues management, while its consumer and lifestyle work focuses on brand storytelling, content marketing, and brand activation. The agency also maintains a dedicated digital and social media practice, including influencer marketing and social media strategy, and has developed particular expertise in event activation strategies and media campaigns. A distinctive area of focus for DEC PR is health literacy campaigns, including menstrual health awareness, which reflects the agency’s willingness to tackle complex, socially relevant topics through communications. The team also applies cultural research in PR and analytics to inform its approaches, ensuring campaigns are grounded in audience understanding rather than assumptions.
Client Portfolio and Sector Expertise
DEC PR’s client roster demonstrates its ability to work across both luxury and mass-market brands. Notable clients have included Palmolive, Rolls-Royce, Aruba, and Mable, indicating experience in consumer packaged goods, luxury automotive, technology, and health and care services. This diversity suggests the agency is comfortable shifting between high-end brand engagement and purpose-driven advocacy work. The agency’s work with Rolls-Royce, for instance, points to capabilities in luxury brand PR and brand storytelling, while its partnership with Mable—a platform connecting people with disability and aged care support workers—shows an ability to handle sensitive, stakeholder-driven communications. DEC PR’s approach emphasizes long-term client relationships and integrity-driven public relations, positioning the agency as a partner rather than a transactional service provider. The agency’s Sydney base allows it to tap into Australia’s media and influencer landscape while also supporting clients with national and international ambitions.
Areas of Specialization
- Strategic communications and planning
- Earned and owned media engagement
- Corporate reputation management and crisis response
- Consumer brand and lifestyle PR
- Digital, social media, and influencer marketing
- Content marketing and brand storytelling
- Event activation strategies and brand engagement
- Issues management and crisis communications
- Health literacy and awareness campaigns
- Cultural research and analytics-driven PR
DEC PR is a strong fit for organizations that value independent thinking and a tailored approach to public relations, particularly those in the consumer goods, luxury, technology, and health sectors. The agency is well-suited for brands that need both strategic counsel and hands-on execution, especially companies navigating complex reputational landscapes or seeking to build deeper connections with Australian audiences. Its Sydney location provides convenient access to national media, while its independence allows for flexibility and a personal level of service that larger network agencies may not offer. For businesses looking for a full-service agency that combines corporate rigor with creative consumer engagement, DEC PR represents a credible and experienced option in the Australian market.
Key facts
- Team size: 11-50 employees
- Headquarters: 10 Bond St, Sydney, New South Wales, Australia, 2000
- Address: 10 Bond St , Sydney New South Wales Australia 2000
- Annual revenue: 5200000
- SIC codes: 8742
Keywords & focus
Topics and areas DEC PR works with.
- strategic communications
- consumer brand
- lifestyle pr
- digital
- social media
- issues management
- brand engagement
- content marketing
- corporate affairs
- events
- public relations & communications services
- public relations agencies
- stakeholder communication
- luxury brand pr
- brand activation
- media strategy
- crisis issues management
- reputation management
- public relations
- corporate communications
- influencer marketing
- cultural research in pr
- analytics
- health literacy campaigns
- brand storytelling
- content distribution channels
- event activation strategies
- social media strategy
- media campaigns
- menstrual health awareness
- +70 more
Technologies
Cloudflare DNS, Sendgrid, Outlook, Microsoft Office 365
Industries served by DEC PR
DEC PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about DEC PR
Common questions and answers about DEC PR, their services, location, and how to work with them.
- Where is DEC PR located?
- DEC PR is headquartered in Sydney.
- What services does DEC PR offer?
- DEC PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does DEC PR serve?
- DEC PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is DEC PR a verified PR agency?
- DEC PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact DEC PR?
- You can visit their website at http://www.decpr.com.au
- How many reviews does DEC PR have?
- DEC PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was DEC PR founded?
- DEC PR was founded in 2008.
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