dédalo

Dédalo is an integrated communication and public affairs consultancy based in Lisbon, Portugal. Operating since 2017, the agency provides a comprehensive suite of services that bridge traditional press relations with modern digital marketing, content production, and strategic public affairs. As part of the Sherpa Capital investment portfolio, dédalo has positioned itself as a versatile partner for organizations navigating the complex intersection of media, policy, and digital engagement.

Core Services and Specialties

Dédalo’s service offering is built around the concept of integrated communication, combining several disciplines to support clients across multiple touchpoints. The agency’s capabilities can be grouped into the following key areas:

• Press office and media relations
• Strategic communication and integrated communication planning
• Crisis management and reputation management
• Digital marketing, including SEO, SEM, and inbound marketing
• Social media management (SMO) and email marketing
• Content marketing and content production (text, video, design)
• Video production, including editing and post-production
• Website development and digital campaign creation
• Public affairs and lobbying
• Political marketing

These services reflect a deliberate effort to offer clients a single point of contact for both traditional communication challenges—like media relations and crisis response—and digital growth strategies, such as content marketing and search engine optimization. The inclusion of public affairs and lobbying indicates a particular strength in helping organizations navigate regulatory environments and shape public policy, a niche that distinguishes dédalo from many generalist agencies.

Methodology and Approach

Dédalo’s methodology centers on the idea of "comunicação estratégica" (strategic communication) and "gestão de comunicação digital" (digital communication management). Rather than treating each channel as a separate silo, the agency aims to weave together press office work, digital campaigns, and public affairs into a cohesive narrative. This approach is particularly relevant for brands and institutions that need to maintain consistent messaging across earned media, owned content, and paid advertising. The agency’s emphasis on content production—from written materials to video and design—suggests a hands-on, creative process that prioritizes storytelling and visual impact. For clients facing reputational challenges, dédalo’s crisis management expertise provides a structured framework for rapid response and long-term recovery, while its lobbying capabilities offer a pathway to influence decision-makers in Portugal and beyond.

Location and Market Presence

Based at 230 Avenida da Liberdade in Lisbon, dédalo operates from one of Portugal’s most prestigious commercial addresses. This location places the agency at the heart of the country’s business and political activity, which is critical for its public affairs and lobbying work. Being in Lisbon also allows dédalo to serve a diverse clientele, including Portuguese companies, international brands entering the local market, and organizations with interests in both Portugal and Spain—a connection reinforced by its association with Sherpa Capital, an investment group with a footprint in both Iberian markets. The agency’s founding year of 2017 means it has had nearly a decade to build relationships and refine its integrated approach, making it a stable choice for clients seeking a reliable partner in the Portuguese communication landscape.

Dédalo is well-suited for mid-sized to large organizations, public institutions, and non-profits that require a blend of traditional media relations, digital marketing, and public affairs support. Its integrated model can be particularly valuable for clients navigating regulatory changes, launching high-stakes campaigns, or managing complex reputational issues. For businesses looking for a single agency to handle everything from press releases to video production to lobbying efforts, dédalo offers a comprehensive solution rooted in Lisbon’s dynamic communication ecosystem.