Denken en Doen Communicatie

Founded in 2004, Denken en Doen Communicatie emerged from the belief that effective communication requires both strategic thought and practical execution. Based in Amsterdam, Netherlands, the agency was established by Anneke Schepers, a creative and analytical communications advisor who recognized that many organizations struggle to bridge the gap between planning and doing. The name itself—Dutch for "Think and Do Communication"—reflects this core philosophy. From its headquarters at 27 Nieuwe Looiersstraat in the 1017 VA district of Amsterdam, Denken en Doen Communicatie has built a reputation for helping clients turn communication strategies into tangible results.

Current Focus and Approach

Today, Denken en Doen Communicatie focuses on providing communications advice and implementation support across a range of contexts. The agency specializes in what it calls "gebiedscommunicatie" (area communication), "corporate communicatie" (corporate communication), and "programma en projectcommunicatie" (program and project communication). This means the agency works with organizations that need to communicate about physical spaces, corporate identity, or complex multi-stakeholder initiatives. Rather than offering generic PR services, Denken en Doen Communicatie tailors its approach to the specific communication challenges each client faces, whether that involves internal alignment, external messaging, or community engagement. The Amsterdam-based advisor also emphasizes professional development for fellow communicators through workshops and coaching, recognizing that the field evolves constantly.

Services and Specialties

Denken en Doen Communicatie offers a focused set of services designed to address the full lifecycle of communication projects. While the agency does not list a comprehensive service menu publicly, its known specialties and likely capabilities include:

• Communication strategy development and implementation
• Area and community communication (gebiedscommunicatie)
• Corporate communication planning and execution
• Program and project communication management
• Workshops and training for communication professionals
• Coaching and sparring sessions for communication advisors
• Strategic advice on messaging and stakeholder engagement

These services reflect the agency's dual emphasis on analytical thinking and practical action. Denken en Doen Communicatie does not simply hand over a strategy document; it actively guides clients through the execution phase, ensuring that plans translate into real-world outcomes. This hands-on approach is particularly valuable for organizations that have limited internal bandwidth for communications or that need external expertise to navigate sensitive or complex situations.

Who Benefits Most

Denken en Doen Communicatie is best suited for organizations and professionals who want more than just theoretical advice. The agency works well for public sector bodies, non-profits, and private companies involved in area development, corporate change initiatives, or multi-year projects that require consistent, clear communication. It is also an excellent fit for communication teams or individual advisors looking to sharpen their skills through workshops and coaching. Because the agency is based in Amsterdam, Netherlands, it is particularly accessible to clients in the Dutch market, though its services could extend to international organizations with Dutch-language needs. For anyone seeking a partner who combines strategic insight with a bias toward action, Denken en Doen Communicatie offers a thoughtful, practical alternative to larger, less personalized agencies.