Digital One Burson-Marsteller

Digital One Burson-Marsteller is a public relations and communications consultancy based in Casablanca, Morocco, operating as the Moroccan affiliate of the global Burson-Marsteller network. The firm provides strategic counsel to organizations navigating the complex media and corporate communication landscapes of North Africa. Its core offering spans a full range of public relations services, from financial communications and crisis management to digital strategy and corporate reputation building.

Services and Specialties

The agency’s expertise is built around integrated communication strategies that blend traditional PR with digital capabilities. Key services include media relations, crisis communication, internal and change communications (communication RH & changement), and financial communication for listed companies. Digital One Burson-Marsteller also offers strategic planning (études & planning stratégique) to inform campaign development, along with corporate communication advice for organizations seeking to strengthen their brand narrative across Maghreb markets. Below is a summary of their primary service areas:

• Public relations and communications strategy
• Financial communications (communication financière)
• Media relations and press office management
• Crisis communication and reputation management
• Digital strategy and social media management
• Corporate communication and brand positioning
• Internal communications and change management (communication RH & changement)
• Strategic planning and research (études & planning stratégique)

Who They Help

Digital One Burson-Marsteller works with a diverse client base that includes multinational corporations, local enterprises, government institutions, and non-profit organizations operating in or entering the Moroccan, Algerian, and Tunisian markets. Given their specialization in financial communication, they are particularly suited for companies in regulated sectors such as banking, insurance, and energy, as well as firms undergoing mergers, acquisitions, or initial public offerings. The agency also supports organizations facing reputational challenges or needing to align internal and external messaging during periods of organizational change.

Approach and Global Reach

The firm’s methodology combines local market knowledge with the global resources of the Burson-Marsteller network, which spans 110 countries and employs over 2,350 professionals. This dual perspective allows Digital One Burson-Marsteller to offer culturally nuanced counsel while leveraging international best practices and case studies. Their approach emphasizes rigorous strategic planning—using research and data to define communication objectives—followed by creative execution across both traditional and digital channels. For clients with cross-border operations, the agency coordinates campaigns across the Maghreb region and can align messaging with global headquarters through the Burson-Marsteller network.

Location and Credentials

Headquartered at 4 Rue de Leningrad in the Casablanca-Settat economic hub, Digital One Burson-Marsteller is strategically positioned to serve clients throughout Morocco and neighboring countries. Casablanca’s status as a financial and industrial center makes it an ideal base for an agency specializing in corporate and financial communications. The firm’s affiliation with Burson-Marsteller—the world’s number one public relations network by revenue—provides a level of credibility and resource access that smaller local agencies may not offer. This partnership ensures that clients in Morocco benefit from global standards of service, reporting, and strategic direction while receiving localized attention from a team familiar with the region’s media environment, business culture, and regulatory framework.

Digital One Burson-Marsteller is a strong fit for organizations that require sophisticated communication support in the Maghreb, particularly those that value the combination of local expertise and international backing. Companies in finance, energy, or technology, as well as government entities and NGOs, will find the agency’s capabilities in crisis management, financial communication, and digital strategy particularly relevant. For any client seeking to build or protect their reputation in Morocco, Algeria, or Tunisia, this agency offers a reliable, well-connected partner with a proven global methodology.