Doppia Elica - an SD Worx Company

Founded in 2009, Doppia Elica - an SD Worx Company emerged in Milan, Italy, with a clear focus on technology and digital communications. The agency was established during a period when digital transformation was reshaping how companies engage with their audiences, and its founders recognized a need for specialized PR support that could bridge technical complexity with clear, human storytelling. Based at 21 Via Caldera in Milan, the agency has grown steadily, becoming part of the SD Worx group, which has expanded its capabilities and reach while maintaining a boutique approach to client work.

Current Focus and Approach

Today, Doppia Elica - an SD Worx Company operates as a specialized public relations and communications agency headquartered in Milan, Italy. The agency describes its working style as defined by care, attention, professionalism, method, empathy, and presence—qualities that inform every client engagement. Rather than chasing trends, the team prioritizes understanding each client's objectives and measuring results against clearly defined KPIs. This disciplined approach is particularly valuable for technology companies, digital platforms, and B2B brands that require nuanced messaging across complex stakeholder landscapes. The agency's Milan location places it at the heart of Italy's business and innovation ecosystem, allowing it to serve both local startups and international corporations seeking a foothold in the Italian market.

Services and Specialties

Doppia Elica - an SD Worx Company offers a focused suite of services built around press office management, digital PR, and social media management. While the agency specializes in tech and digital sectors, its capabilities extend to broader communications needs. Typical services include:

• Press office management and media relations, including press release drafting, media list development, and journalist outreach
• Digital PR strategies, including online reputation management, influencer relations, and content marketing
• Social media management, encompassing platform strategy, content creation, community management, and analytics
• Crisis communications support, helping clients navigate sensitive situations with clear, timely messaging
• Thought leadership programs, positioning executives as industry experts through bylined articles, speaking engagements, and media appearances
• Measurement and reporting, using data to track campaign performance and refine strategies

These services are delivered with a methodological rigor that ensures consistency across campaigns. The agency's emphasis on empathy means it takes time to understand client cultures and audiences, while its focus on presence ensures proactive engagement rather than reactive responses.

Who Benefits from Working with Doppia Elica

Doppia Elica - an SD Worx Company is a strong fit for technology companies, digital platforms, and B2B organizations that need specialized PR support in the Italian market. Startups seeking to build brand awareness, established tech firms launching new products, and international companies entering Italy will find the agency's tech-focused expertise particularly valuable. The agency also serves clients in adjacent sectors such as digital health, fintech, and enterprise software, where technical messaging must be balanced with accessibility. Organizations that value a collaborative, detail-oriented approach—where objectives are clearly defined and results are measured—will appreciate the agency's working style. For companies that need a partner capable of navigating Italy's media landscape while maintaining global standards, Doppia Elica - an SD Worx Company offers a proven track record from its base in Milan.