Drawing Iris

Drawing Iris, based in the Dutch city of Woerden, Utrecht, offers a unique intersection of public relations and visual communication. Founded in 2018 by Iris Beck, the agency focuses on using illustration and live drawing to make corporate messaging more engaging and effective. Rather than relying solely on traditional PR tactics like press releases or media outreach, Drawing Iris helps organizations translate complex ideas into clear, visual narratives that capture attention and improve understanding.

Specialist Expertise: Visual Communication in Action

At the heart of Drawing Iris’s approach is the practice of visual facilitation, which includes graphic recording and visual note-taking. These techniques involve creating real-time drawings during meetings, workshops, or conferences to capture key points and discussions. This is not simply about making pretty pictures; it is a strategic method for synthesizing information, encouraging participation, and ensuring that everyone in the room shares a common understanding. For organizations in the public relations and communications sector, this offers a tangible way to visualize brand stories, campaign strategies, or stakeholder feedback. Drawing Iris brings a fresh perspective to how businesses in Woerden and across the Netherlands can structure and communicate their messages.

How Drawing Iris Applies Its Methods

Iris Beck works directly with clients as a visual communication advisor, illustrator, and facilitator. The process typically begins with a briefing to understand the client’s goals, audience, and key messages. From there, Drawing Iris creates custom illustrations, visual summaries, or live drawings that can be used in presentations, reports, or internal communications. The agency’s services are particularly valuable for making dense information—such as strategic plans, research findings, or complex data—more accessible and memorable. By integrating visual elements into their communications, clients can increase engagement and reduce the risk of their messages being lost in the daily deluge of information. Drawing Iris emphasizes that this approach not only improves clarity but also makes the communication process more enjoyable and interactive for all participants.

Services and Specialties

While Drawing Iris does not list a traditional menu of PR services, its core offerings revolve around visual communication. Based on the agency’s focus, likely services include:

• Graphic recording (live drawing during events, meetings, or conferences)
• Visual note-taking and illustration for reports, presentations, and digital content
• Visual facilitation for workshops and strategy sessions
• Custom illustration for brand storytelling and marketing materials
• Consulting on visual communication strategy and best practices

These services are designed to support a wide range of communication needs, from internal team alignment to external audience engagement. Drawing Iris helps clients move beyond text-heavy documents and static slides, creating visual assets that can be reused across multiple channels.

Who Drawing Iris Works With

Drawing Iris is a strong fit for organizations that want to modernize their communication style and increase audience involvement. The agency is particularly useful for companies in the public relations and communications field that are looking for innovative ways to present their ideas. Ideal clients include businesses in the Netherlands that host frequent meetings, workshops, or conferences and want to capture insights visually. Drawing Iris also suits teams working on complex projects where clear, shared understanding is critical. Whether a startup in Woerden or a larger enterprise in Utrecht, any organization seeking to make its communications more visual, interactive, and effective will find value in Drawing Iris’s approach.