Dupla Solução

Dupla Solução is a public relations and communications agency based in Rio de Janeiro, Brazil, founded in 2021 by journalists Celia Abend and Daniela Matta. Both founders bring extensive experience from major Brazilian media outlets, which informs the agency's practical, media-savvy approach to communications. The agency positions itself as a comprehensive communications solutions provider, offering services that range from traditional press relations to content production and crisis management.

Core Services and Specialties

Dupla Solução operates across several key areas of communications, with a strong emphasis on content creation and journalistic quality. The agency's services are designed to support both private companies and public institutions, and include:

• Press relations and media outreach (assessoria de imprensa)
• Content production including books, magazines, websites, and branded content
• Strategic communications planning
• Crisis management and communications consulting
• Media training for executives and spokespersons
• Internal communications programs
• Political campaign communications
• Manual and guideline development for communications

The agency's background in journalism gives it a distinct advantage when crafting press releases, managing media relationships, and ensuring that client messaging aligns with editorial standards. This foundation is particularly valuable for organizations that need to navigate complex media landscapes or require nuanced, credible storytelling.

Approach and Philosophy

Dupla Solução operates with a focus on delivering measurable results rather than flashy promises. The agency's name—"Dupla" meaning duo—reflects the collaborative partnership between its two founders, who combine their individual expertise to provide integrated communications solutions. The agency works closely with clients to understand their specific needs, whether that involves building a brand narrative, handling a sensitive crisis, or producing high-quality editorial content. Their approach is practical and hands-on, drawing on the founders' deep understanding of how Brazilian media works and what makes communications effective in the local context. For public sector clients, Dupla Solução also offers specialized services related to political campaigns and institutional communications, recognizing the unique regulatory and reputational challenges faced by government entities.

Location and Credentials

Headquartered in Rio de Janeiro, State of Rio de Janeiro, Brazil, Dupla Solução is well-positioned to serve clients across the country. The agency's location in Brazil's second-largest city provides access to a diverse range of media contacts, business networks, and cultural institutions. Despite being a relatively young agency—founded in 2021—Dupla Solução benefits from the decades of combined experience its founders bring from their previous roles in journalism and communications. Celia Abend and Daniela Matta have both worked at prominent Brazilian news outlets, giving the agency a solid foundation in media relations and content production. This background is especially relevant for clients who need to build or repair their reputation in the Brazilian market, where understanding local media dynamics is critical.

Who Should Consider Dupla Solução

Dupla Solução is a good fit for organizations that value journalistic rigor and strategic communications support. Companies and public institutions in Brazil looking for a partner to handle press relations, content production, or crisis communications will find the agency's services relevant. The agency is particularly suited for clients that need nuanced, high-quality content—such as books, magazines, or branded editorial—or require media training to prepare executives for public appearances. While Dupla Solução may not be the right choice for global campaigns requiring multilingual capabilities or large-scale digital marketing, it excels in providing focused, expert-driven communications support for the Brazilian market. Organizations that appreciate a hands-on, partnership-oriented approach and want to work with experienced journalists will find value in what Dupla Solução offers.