Edae

Edae operates as a student-run public relations and communications initiative based in Lima, Peru. Founded and managed by students from the Universidad Privada del Norte (UPN), the agency provides a practical training ground for emerging communications professionals while offering accessible PR services to local businesses and organizations. Located in the capital city of Peru, Edae focuses on delivering foundational public relations support tailored to the needs of small and growing enterprises.

Specialist Expertise in Student-Led Communications

Edae's unique positioning lies in its academic foundation. As a student-managed agency, it combines fresh perspectives from communications curricula with hands-on experience. The team at Edae applies theoretical knowledge from UPN's public relations program to real-world client challenges, making it particularly adept at crafting messages for local audiences in Lima. This educational environment allows Edae to offer cost-effective solutions while giving students valuable industry exposure. The agency's work is grounded in the latest PR methodologies taught in Peruvian universities, ensuring strategies are both modern and locally relevant.

How Edae Applies PR Expertise

Edae applies its public relations capabilities through a collaborative, learning-oriented process. The agency typically works with clients to develop press releases, manage basic media relations, and create communication plans that align with the cultural and business context of Lima, Peru. Because the team is composed of students under academic supervision, Edae emphasizes thorough research and strategic planning in every project. This approach helps clients build brand awareness and maintain positive relationships with their stakeholders, particularly within the vibrant business community of Lima. The agency's work often involves digital communication tactics, given the tech-savvy nature of its student workforce.

Services and Specialties

While Edae's exact service list is not publicly detailed, based on its student-run structure and focus on public relations & communications, the agency likely offers the following capabilities:

• Press release writing and distribution
• Media list development and basic media outreach
• Social media content creation and management
• Internal communications support for local organizations
• Event coordination and promotional support
• Brand messaging and storytelling for small businesses
• Crisis communication planning (introductory level)
• Market research and audience analysis

Who Edae Works With

Edae is best suited for small to medium-sized businesses, startups, and nonprofit organizations in Lima, Peru, that require foundational PR support without the budget for larger agencies. The agency is also an ideal partner for local entrepreneurs seeking to establish their brand presence or for community groups needing assistance with public communications. Because Edae is student-led, clients benefit from fresh ideas and personalized attention, though they should expect a learning curve typical of an academic environment. For businesses looking to support emerging talent while gaining practical communications assistance, Edae represents a valuable resource within Peru's public relations landscape.