El Perico
El Perico is a public relations agency based in Omaha (founded 1999).
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About El Perico
Founded in 1999 in Omaha, United States, El Perico began as a bilingual community newspaper with a clear mission: to serve the information needs of Omaha’s growing Latino population. At a time when local media often overlooked or underreported stories relevant to Hispanic communities, the founders saw an opportunity to create a dedicated platform that would not only report news but also foster community engagement and advocacy. From its headquarters at 4734 S 27th St in Omaha, Nebraska, El Perico has evolved into a multifaceted public relations & communications service that combines journalism with community organizing, bridging language and cultural gaps in the heartland.
Community-Focused Journalism and Advocacy
El Perico’s editorial content covers local, national, and international stories most relevant to Omaha’s diverse Latino community. Most stories are published in both Spanish and English, with some content available only in Spanish—often appearing in English in The Reader, a local alternative newsweekly. The agency’s reporting emphasizes immigration rights, local politics, Latino culture, and community events, making it a trusted source for news and information. Beyond traditional journalism, El Perico actively engages in community advocacy, covering issues like immigration reporting, Latino community activism, and local voter engagement. This dual role—as both a news outlet and a civic platform—sets it apart from typical PR firms, as El Perico often amplifies voices that are underrepresented in mainstream media.
Services and Specialties
While El Perico’s core strength lies in bilingual community journalism, its public relations & communications services extend into several related areas. Based on its keywords and industry focus, the agency likely offers the following:
- Bilingual content creation (Spanish-English) for print, web, and social media
- Community engagement and advocacy campaigns, particularly around immigration and civic participation
- Event promotion and coverage for local Latino cultural and community events
- Media relations and press release distribution targeting Omaha’s Hispanic audience
- Strategic communications for Latino-owned businesses and nonprofits
- Local news coverage and storytelling for organizations focused on Latino advocacy
- Digital presence management, including web search portals and online archives
These services are delivered with a deep understanding of the Omaha market and the nuances of reaching bilingual, bicultural audiences. El Perico’s work often blends traditional PR tactics with grassroots community organizing, making it especially effective for causes that require trust and cultural competency.
Who Benefits from El Perico’s Approach
El Perico is an ideal partner for organizations and businesses that need to connect authentically with Omaha’s Latino community. Nonprofits working on immigration rights, voter engagement, or community advocacy will find the agency’s reporting and communications expertise invaluable. Similarly, Latino-owned businesses seeking to build brand awareness within the local Hispanic market can leverage El Perico’s established readership and community ties. The agency also serves as a resource for cultural institutions, libraries, and archives that aim to document and promote Latino heritage in the United States. While El Perico’s roots are in journalism, its evolution into public relations & communications services means it can support B2C campaigns that require nuanced storytelling and genuine community involvement. For any client seeking to engage Omaha’s diverse Latino population—whether through news coverage, event promotion, or advocacy work—El Perico offers a grounded, credible, and bilingual approach that respects the community’s values and aspirations.
Key facts
- Team size: 11-50 employees
- Headquarters: 4734 S 27th St, Omaha, Nebraska, United States, 68107-2700
- Address: 4734 S 27th St , Omaha Nebraska United States 68107-2700
- SIC codes: 2711
Keywords & focus
Topics and areas El Perico works with.
- bilingual
- community
- omaha
- hispanic
- public relations & communications services
- immigration rights reporting
- community advocacy
- bilingual community newspaper
- community and civic engagement
- local politics
- immigration reporting
- latino community activism
- news and information
- spanish-english media
- local news coverage
- latino advocacy
- community events
- community photo sections
- web search portals
- libraries
- archives
- and other information services
- latino culture
- community events omaha
- cultural events omaha
- latino owned businesses
- latino community coverage
- b2c
- community journalism
- local voter engagement
- +23 more
Technologies
FareHarbor, Slack, DoubleClick, Mobile Friendly, reCAPTCHA, Google Tag Manager, Ad Unit 300 x 250, WordPress.org, Ad Unit 728 x 90
Industries served by El Perico
El Perico works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Omaha
If you are looking for alternatives or more options in Omaha, here are other public relations agencies in the same city you can compare.
Frequently asked questions about El Perico
Common questions and answers about El Perico, their services, location, and how to work with them.
- Where is El Perico located?
- El Perico is headquartered in Omaha.
- What services does El Perico offer?
- El Perico offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does El Perico serve?
- El Perico serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is El Perico a verified PR agency?
- El Perico is listed on Online PR. Verification status is shown on their profile.
- How can I contact El Perico?
- You can visit their website at http://www.el-perico.com
- How many reviews does El Perico have?
- El Perico has 0 client reviews with an average rating of 0.0 out of 5.
- When was El Perico founded?
- El Perico was founded in 1999.
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