Elford Communications

Elford Communications is a small public relations and communications consultancy based in Calgary, Alberta, Canada. Founded in 2003 by Susan Elford, APR, CPCC, the firm operates as a boutique practice offering a focused set of services to clients across the region. Unlike larger agencies, Elford Communications provides a highly personalized approach, with the Principal Consultant directly involved in every engagement. The agency's work spans strategic communications planning, media relations, public consultation planning, leadership coaching, and professional writing, making it a versatile partner for organizations that need expert guidance without the overhead of a large firm.

Services and Specialties

Elford Communications delivers a core suite of services tailored to organizations navigating complex communications challenges. The agency's expertise is built around strategic communications planning, where they help clients define clear objectives, identify key audiences, and craft messaging that resonates. Media relations is another pillar, involving proactive outreach and relationship building with journalists and editors in Calgary and beyond. The firm also specializes in public consultation planning, a critical service for projects requiring community engagement and stakeholder input. Additionally, Elford Communications offers leadership coaching for executives and communications professionals, as well as professional writing services that range from press releases to internal communications. The following list outlines the agency's primary service areas:

• Strategic communications planning
• Media relations and media training
• Public consultation and stakeholder engagement planning
• Leadership coaching for communications professionals
• Professional writing and content development

Client Base and Industry Focus

Elford Communications has worked with a diverse range of clients, reflecting the agency's ability to adapt its services across sectors. Past and present clients include BP Canada, TransCanada (now TC Energy), the Southern Alberta Institute of Technology (SAIT), United Way of Calgary and Area, Calgary John Howard Society, Edmonton John Howard Society, Calgary Horticultural Society, Calgary Counselling Centre, Brown & Associates Planning Group, Tenato Strategy, Great Events Group, Graham Construction, and Oyaco Products Inc. This mix spans energy, education, non-profit, construction, and event management, indicating that the agency is comfortable working with both corporate and community-based organizations. The common thread among these clients is a need for thoughtful, strategic communications support, often during periods of change, growth, or public engagement.

Approach and Philosophy

Operating as a small consultancy, Elford Communications emphasizes direct access to senior expertise. Susan Elford, the Principal Consultant, holds the Accredited in Public Relations (APR) designation and a Certified Professional Co-Active Coach (CPCC) credential, bringing a blend of strategic communications and coaching skills to client relationships. The agency's approach is collaborative and hands-on, focusing on understanding each client's unique context before developing tailored communications plans. This is particularly evident in their public consultation work, where they design processes that foster genuine dialogue between organizations and their communities. For media relations, the agency prioritizes building long-term relationships with local and national journalists, ensuring clients are positioned as credible sources. The firm's writing services are also grounded in clarity and purpose, whether for external announcements or internal messaging.

Location and Credentials

Elford Communications is headquartered at 1304 Kelowna Crescent SW in Calgary, Alberta, Canada. Calgary serves as a strategic base, given its role as a hub for the energy sector, non-profit organizations, and growing technology and business communities. The agency's location allows it to serve clients across Alberta and Western Canada effectively. Since its founding in 2003, Elford Communications has built a reputation for reliability and depth of experience, particularly in sectors where public perception and stakeholder trust are critical. The combination of Susan Elford's dual qualifications in public relations and coaching sets the firm apart, enabling it to offer both strategic counsel and personal development support for communications leaders.

Who Elford Communications Is a Good Fit For

Elford Communications is best suited for organizations that value personalized, high-touch communications support. This includes mid-sized companies, non-profits, and public-sector bodies in Calgary and across Canada that need strategic guidance but may not require a full-service agency. The firm is also a strong fit for organizations undertaking public consultation projects, such as infrastructure developments or community initiatives, where effective stakeholder engagement is essential. Additionally, communications professionals seeking leadership coaching or media training will find the agency's focused expertise valuable. For businesses looking for a seasoned consultant who can integrate seamlessly into their team while providing objective, strategic advice, Elford Communications offers a practical and experienced partner.