EMG

Based in the historic city of Bergen op Zoom in the province of North Brabant, Netherlands, EMG has been a fixture in the Dutch communications landscape since 1991. Located at 6 Lelyweg, the agency sits in a region known for its strong industrial and manufacturing base, which has shaped its focus over three decades. The Netherlands, with its dense network of international B2B companies, particularly in sectors like chemicals, packaging, and high-tech equipment, provides a fitting home for a firm dedicated to industrial technology communications. EMG has evolved alongside this ecosystem, growing from a local PR shop into a full-service agency that serves clients across Europe and beyond.

What EMG Does

EMG positions itself as a B2B communications and marketing agency with a deep specialization in industrial sectors. The agency’s core offering revolves around helping industrial innovators tell their stories to global audiences. This is achieved through a blend of traditional public relations and modern digital marketing, with a strong emphasis on content creation and strategy. Over its more than 30 years of operation, EMG has built a reputation for understanding the technical nuances of industries such as automation, automotive, healthcare, packaging, and chemicals. The agency does not simply execute campaigns; it develops communications strategies that position clients as thought leaders, using market insights to craft narratives that resonate with technical buyers and stakeholders. EMG’s approach is notably integrated, combining media relations, event communications, and digital marketing into cohesive programs that bridge the gap between complex industrial products and the audiences that need to understand them.

Services and Specialties

EMG offers a comprehensive suite of services that cover the full spectrum of B2B communications. While the agency is perhaps best known for its work in media relations and trade show media relations, its capabilities extend well beyond these areas. The following list represents the core services that EMG typically provides to its industrial clients:

• Communications strategy and positioning & messaging development
• Media relations, media monitoring, and media training
• Digital marketing, including SEO optimisation and social media management
• Content creation for marketing communications and international B2B communications
• Event communications and event management, including virtual event production
• Influencer relations and sustainability storytelling
• Issues & crisis management and crisis communication
• Internal communications and advertising
• Market insights and research & analysis

This range of offerings makes EMG a full-service agency capable of handling everything from a single crisis communication assignment to a multi-year integrated marketing campaign. The agency’s emphasis on commstech—the intersection of communications and technology—also suggests a forward-looking approach, leveraging digital tools to measure and optimize client programs.

Who They Serve and Expertise

EMG primarily works with companies in technical B2B industries. Their client base typically includes manufacturers of industrial equipment, companies in the automation and robotics space, automotive suppliers, healthcare technology firms, and organizations in the packaging and chemical sectors. The agency’s expertise lies in translating complex technical specifications into compelling brand stories that appeal to engineers, procurement managers, and C-suite decision-makers. EMG’s understanding of industrial marketing allows it to navigate trade shows, technical publications, and digital channels effectively. The agency also brings a global perspective to its work, helping Dutch and European companies expand their reach into international markets while maintaining consistency in their brand messaging. With a team that combines PR veterans and digital specialists, EMG is particularly adept at handling the nuances of industrial technology communications, where accuracy and credibility are paramount.

EMG is a strong fit for industrial and manufacturing companies that need a communications partner with deep sector knowledge and a full-service capability. Organizations in automation, healthcare technology, chemicals, or packaging—especially those looking to grow their presence in European or global markets—will find EMG’s blend of strategic counsel and hands-on execution valuable. The agency is equally suited for firms requiring crisis communication support or those seeking to enhance their thought leadership through sustainability storytelling and content marketing. For any B2B innovator based in or targeting the Netherlands, EMG offers a proven track record and a local presence in Bergen op Zoom that is deeply connected to the industrial heartland of North Brabant.