Empower Sports

Empower Sports operates at the intersection of public relations, communications, and brand management, with a sharp focus on the sports industry. Founded in 2018 and headquartered in Lisbon, Portugal, the agency works with athletes, coaches, sports executives, and clubs to build and protect their public profiles. While many PR firms serve multiple sectors, Empower Sports distinguishes itself by dedicating its expertise exclusively to sports-related communications, from media strategy and digital content to executive coaching and brand building. This specialization allows the agency to navigate the unique demands of sports media, where reputation, performance, and public perception are deeply intertwined.

Tailored Services for the Sports Industry

Empower Sports offers a suite of services designed to address the specific challenges of sports professionals and organizations. The agency's approach combines traditional public relations with modern digital marketing and media training, ensuring clients can manage their narratives across all channels. Key service areas include:

• Media relations and international media outreach campaigns
• Media strategy and media training for athletes, coaches, and executives
• Social media strategy, management, and content creation
• Brand building, club branding, and brand management
• Executive coaching and public speaking coaching
• Media engagement strategies and sports media analytics
• Digital content production and digital marketing
• Consulting services for sports communications and public relations

These offerings are tailored to help clients promote their careers, protect their images, and monetize their personal or organizational brands. For example, the agency's media training programs prepare athletes for interviews and press conferences, while its social media management ensures consistent, professional online presence. Empower Sports also provides strategic consulting for clubs and sports organizations looking to refine their communications frameworks.

Methodology and Leadership

The agency's methodology is rooted in the extensive experience of its leadership. CEO Pedro Pinto brings over 25 years of media and sports communications expertise, including prominent roles at CNN International and UEFA. During his tenure at UEFA, Pinto developed campaigns promoting inclusion and diversity, which informs Empower Sports' approach to brand building and media strategy. The agency's process typically begins with a deep analysis of a client's current public perception, followed by the development of a tailored media engagement strategy. This may include drafting press materials, arranging media interviews, managing crisis communications, and monitoring sports media analytics to measure impact. Empower Sports also emphasizes the importance of authenticity, helping clients craft narratives that resonate with fans, sponsors, and the broader sports community.

Notable projects reflect this hands-on methodology. The agency has managed international PR for Shakhtar Donetsk, coordinating media outreach across multiple countries during a period of significant geopolitical attention. It also provides communications support for APEX, an athlete-driven investment company, and advisory services to Napster Corp. in the football sector. These engagements demonstrate Empower Sports' ability to operate across borders—its offices in Lisbon, London, and São Paulo give it a global reach while maintaining a local understanding of sports media landscapes.

Location and Global Reach

Headquartered in Lisbon, Portugal, Empower Sports benefits from a strategic European base that connects it to major sports markets. Lisbon's growing reputation as a hub for tech and media talent complements the agency's digital content and social media capabilities. From this central location, the agency serves clients in Portugal, the UK, Brazil, and beyond, leveraging its international team to manage cross-border campaigns. The Lisbon office serves as the operational heart of the agency, coordinating projects with its London and São Paulo branches. For clients in the sports sector, this geographic spread is particularly valuable, as it allows Empower Sports to handle media relations in multiple languages and time zones, ensuring consistent coverage for events, announcements, and ongoing brand management.

Empower Sports is a strong fit for athletes, coaches, sports executives, and clubs seeking dedicated, experienced PR support within the sports niche. Its focus on media training, brand building, and international media relations makes it particularly suitable for professionals looking to expand their visibility or navigate complex media environments. The agency's track record with high-profile clients like Shakhtar Donetsk and APEX, combined with its leadership's deep industry roots, positions it as a reliable partner for those serious about managing their public identity in the competitive world of sports.