Entre Becos

Entre Becos is a public relations and communications collective based in Salvador, Brazil, that serves local communities, non-profits, cultural organizations, and socially conscious brands seeking authentic storytelling rooted in grassroots perspectives. Founded in 2022, the agency focuses on amplifying voices from Salvador's neighborhoods through journalistic reporting and community-driven narratives. Rather than catering to large corporations or high-tech startups, Entre Becos works best with clients who prioritize social impact, environmental justice, and cultural preservation in the state of Bahia.

How Entre Becos Helps Organizations and Communities

Entre Becos operates as a collective of popular communicators—journalists, writers, and media producers who live and work in Salvador's diverse communities. Their core approach is to tell stories from the inside out, using local knowledge and lived experience to shape public relations campaigns, editorial content, and brand narratives. This means that instead of a top-down PR strategy, the agency embeds itself in the fabric of neighborhoods, ensuring that coverage and messaging reflect the real concerns and aspirations of residents. For clients, this results in more credible, resonant communications that build trust with local audiences and stakeholders. Entre Becos also produces a bi-weekly newsletter that delivers in-depth reports on topics like environment, health, education, and arts, providing a consistent platform for community voices.

Services and Specialties

While the agency's primary focus is local journalism and community storytelling, its expertise naturally extends into several public relations and communications services. Based on the agency's mission and keywords, typical offerings include:

• Local journalism and community reporting
• Newsletter content creation and distribution
• Storytelling and narrative development for brands and NGOs
• Media relations focused on Bahia and Northeast Brazil
• Social impact communications and campaign strategy
• Content production for environmental, health, and cultural topics
• Community engagement and grassroots outreach
• Editorial consulting for organizations seeking authentic regional representation

Entre Becos is particularly well-suited for clients who want to move beyond traditional press releases and engage with audiences through meaningful, locally anchored stories. Their newsletter reaches subscribers directly, making it a valuable channel for organizations focused on issues like sustainable development, public health, and cultural equity in Salvador.

Location and Local Roots

Based in Salvador, the capital of Bahia, Brazil, Entre Becos draws strength from its deep connection to the city's rich cultural heritage and complex social landscape. Salvador is known for its Afro-Brazilian traditions, vibrant arts scene, and stark economic contrasts—factors that shape the agency's editorial focus. By operating from Salvador, Entre Becos is able to maintain close ties with community leaders, grassroots movements, and local media outlets, giving it an insider's perspective that national agencies often lack. This localization is a key differentiator for clients who need to navigate the city's unique dynamics, whether they are launching a public health campaign in a favela or promoting a cultural festival in the historic center.

For organizations looking to build authentic connections in Northeast Brazil, Entre Becos offers a specialized blend of journalistic rigor and community advocacy. The agency is a strong fit for non-profits working on environmental justice, educational initiatives, or cultural preservation; for government agencies seeking to improve public communication in underserved areas; and for purpose-driven businesses that want their brand stories to resonate with local residents. While Entre Becos may not suit enterprises seeking mass-market or high-tech PR, it excels at creating the kind of trusted, place-based narratives that matter most in community-oriented work.