Entrepreneur Asia

Entrepreneur Asia is a membership organisation and public relations & communications consultancy based in Melbourne, Australia. Founded in 2011, the firm specialises in facilitating trade, investment, and dialogue between Australian and Chinese businesses. Its core offering is a suite of services designed to bridge the gap between the two economies, with a particular focus on helping Australian goods and services reach international markets and attracting Chinese investment into Australia. Unlike a traditional PR agency, Entrepreneur Asia operates as a hybrid—part business network, part strategic communications partner—leveraging its deep ties with over 450 leading Chinese and Australian business entities and individuals.

While the firm does not list individual service lines, its activities and keywords suggest a strong focus on several key areas. Based on its work with initiatives like the Australia China Entrepreneurs Dialogue and sector-specific programs, the following services are likely core to its offering:

• Public relations and communications strategy for cross-border business
• Government-industry relations and political organisation liaison
• International trade and investment facilitation, especially between Australia and China
• Event management and delegation coordination (e.g., conferences, trade missions)
• Industry collaboration and sponsorship programs (e.g., silicon industry, agri-food innovation)
• B2B matchmaking and partner database services via cloud-based platforms
• Legal and regulatory guidance for Chinese investors and Australian exporters
• Sector-specific initiatives in education, innovation, manufacturing, and food science

Who They Help

Entrepreneur Asia primarily serves two groups. First, it assists Chinese entrepreneurs and investors—many of whom are current applicants or holders of the Business Innovation and Investment Programme with active or potential investments of AUD 1.5 to 5 million or above. These members are involved in or intend to be involved in Australia's import, export, and investment activities. Second, it supports Australian business entities and individuals seeking to expand into Chinese markets or attract Chinese capital. The firm’s membership base includes companies such as Country Garden, Poly Real Estate Group, CBRE, Domain, Westpac, the Melbourne School of Engineering, and Monash University’s Faculty of Engineering. Through its events and dialogues, Entrepreneur Asia connects these stakeholders with Chinese delegates, international trade companies, and government bodies.

Their Approach

Entrepreneur Asia’s approach is built on relationship-driven, sector-specific initiatives. A flagship service is the Australia China Entrepreneurs Dialogue series, which yields trade and business opportunities for Australia while assisting Chinese enterprises. In 2015, this event attracted 200 entrepreneurs from both countries. The firm also organises conferences like the Agri-Food Innovation Conference, which aims to introduce Australian capability in agri-food to potential Chinese importers and investors. Entrepreneur Asia acts as a strategic bridge, setting up cloud-based Australian-Chinese trade partner databases and facilitating cooperation through industry sponsorships, legal forums, and innovation hubs. Its work with institutions like Tsinghua University, Huawei FusionSolar, and the Monash Food Innovation Center underscores its focus on high-impact, government-industry collaboration. The firm’s mission is explicit: to show Australian goods and services to the world market while bringing foreign investment into Australia.

Location and Credentials

Headquartered at 140 Bourke St in Melbourne, Australia, Entrepreneur Asia is deeply embedded in the local business ecosystem. Its Melbourne base allows it to tap into the city’s strengths in education, innovation, and international trade, while its network extends to Chinese partners in sectors like manufacturing, technology, and agriculture. The firm’s longevity since 2011 and its membership of over 450 entities give it a credible, established presence in the Australia-China corridor. Entrepreneur Asia is particularly well-suited for Australian companies looking to export to China, Chinese investors seeking Australian opportunities, and government bodies or industry groups aiming to foster bilateral trade. Its blend of public relations, communications, and trade facilitation makes it a practical partner for those navigating the complexities of cross-border business between Australia and China.