epresspack

Founded in 2011 in Paris, France, epresspack has established itself as a specialized provider of digital newsroom and communications platforms. The company focuses on supporting the digital transformation of press and public relations activities, particularly within the information technology and services sector. With headquarters at 35 Rue Berger in Paris, epresspack has expanded its presence to include offices in London, Madrid, and Milan, and now employs between 51 and 200 people. Its core mission is to enable brands and organizations to operate like media outlets, a capability increasingly essential in today's fast-paced digital environment.

Expertise in Digital Newsroom and PR Analytics

epresspack's primary expertise lies in creating and managing digital newsrooms that serve as centralized hubs for all communications activities. The platform is built around a robust content management system (CMS) that allows organizations to produce, organize, and distribute press materials efficiently. A key differentiator is its focus on PR analytics, offering tools that measure the effectiveness of communication strategies, track engagement, and provide actionable insights. This data-driven approach helps clients understand how their content performs across channels, from multimedia press kits to press releases. The company also integrates search engine optimization (SEO) into its solutions, ensuring that newsroom content is discoverable and ranks well in search results, which is particularly valuable for clients in the technology and services sectors.

How epresspack Applies Its Solutions

epresspack applies its technology through an all-in-one platform that combines content management, customer relationship management (CRM), email marketing, and analytics. The system is designed to streamline the entire press and communications workflow. For example, the platform includes an integrated email tool for HTML emailing, enabling targeted distribution of newsroom resources and press releases. An event management application helps coordinate conferences and product launches, while content factory features allow for the rapid creation of multimedia press kits and digital press kits. By centralizing these functions, epresspack helps clients reduce manual tasks, improve collaboration, and maintain consistent messaging across all communications. The platform is particularly effective for organizations that need to manage multiple brands, campaigns, or regions, as it provides a single source of truth for all press-related activities.

Core Services and Capabilities

epresspack offers a comprehensive suite of services tailored to the needs of modern communications teams. While the company specializes in digital newsroom solutions, its capabilities extend to a range of related areas. Typical services include:

• Digital newsroom setup and management
• Content management system (CMS) for press materials
• PR analytics and reporting tools
• Multimedia press kit creation
• Search engine optimized content production
• Email marketing and HTML emailing
• CRM integration for stakeholder management
• Event management applications
• Internal communication tools
• Content factory for rapid content creation

These services are designed to be modular, allowing clients to select the tools that best fit their needs. epresspack's platform also supports inbound marketing and marketing automation, helping organizations nurture relationships with journalists, analysts, and other key audiences.

Who epresspack Works With

epresspack serves over 300 clients across a diverse range of industries, including luxury, automotive, fashion, technology, and public services. Notable clients include Aston Martin, Tommy Hilfiger, Orange, and the French Ministry of Finance. The company is particularly well-suited for mid-to-large enterprises that manage complex communications programs and require a centralized, data-driven approach to press relations. Organizations in the information technology and services sector will find epresspack's focus on digital transformation and analytics especially valuable. The platform is also a strong fit for brands that need to produce and distribute high volumes of multimedia content, such as press kits, newsroom resources, and press releases, while maintaining consistency and measuring impact. Based in Paris, France, epresspack has a European footprint that makes it accessible to clients across the continent, while its digital-first approach supports global communications needs.