ESSComunicar

ESSComunicar is a strategic communications consultancy based in Viña del Mar, Chile, that has been operating since 2012. The firm focuses on public relations and communications, helping organizations build and maintain strong relationships with their internal and external audiences. Rather than simply executing campaigns, ESSComunicar works to create shared value between brands and their stakeholders, emphasizing recognition, sustainability, and collaboration as core principles of its approach.

Core Services and Specialties

As a consultancy specializing in strategic communication, ESSComunicar offers a range of services tailored to the needs of businesses and institutions. The agency’s expertise is particularly strong in media management, where it leverages relationships with both national and local outlets in Chile to secure meaningful coverage for clients. This capability is complemented by a focus on brand positioning, helping companies strengthen their market presence through consistent and targeted messaging.

Beyond media relations, ESSComunicar provides support in crisis management and reputation management, two areas that are critical for organizations navigating today’s fast-paced media environment. The agency’s approach to crisis communication is proactive, aiming to protect and restore trust with key audiences when issues arise. Additionally, the firm offers services in corporate communication, internal communication, and marketing strategy, ensuring that messaging is aligned across all channels and stakeholder groups.

• Strategic communication planning
• Media relations and press office management
• Crisis communication and issues management
• Reputation management and brand positioning
• Corporate and internal communication
• Marketing strategy and content creation
• Stakeholder engagement and community relations

Methodology and Approach

ESSComunicar’s methodology is rooted in the idea that effective communication must be built on a foundation of understanding and collaboration. The agency begins each engagement by thoroughly analyzing the client’s industry, audiences, and objectives, then develops a customized strategy that aligns with the organization’s broader goals. This process involves close collaboration with clients to ensure that every communication initiative—whether a press release, a crisis response, or a brand campaign—is both strategic and measurable.

The firm’s experience since 2012 has given it a deep understanding of the Chilean market, particularly in the Valparaíso region where Viña del Mar is located. ESSComunicar’s team is adept at navigating local media landscapes while also connecting clients to national platforms, making it a valuable partner for companies seeking to expand their reach within Chile. The agency’s focus on creating shared value means that it prioritizes outcomes that benefit both the client and its audiences, fostering long-term relationships rather than short-term visibility.

Location and Market Presence

Based in Viña del Mar, Chile, ESSComunicar is well-positioned to serve clients throughout the Valparaíso region and beyond. The agency’s headquarters at 32 Avenida Valparaíso places it in the heart of one of Chile’s most important coastal cities, known for its vibrant business community and tourism sector. This location allows the firm to maintain strong ties with local media and businesses while also serving clients with national ambitions. For organizations operating in or expanding into Chile, ESSComunicar offers a blend of local insight and strategic expertise that is difficult to replicate.

ESSComunicar is a good fit for companies and institutions that value a consultative, relationship-driven approach to communication. Its services are particularly suited to businesses in regulated industries, NGOs, and service-oriented organizations that need to manage complex stakeholder relationships. The agency’s emphasis on sustainability and collaboration also makes it a strong choice for organizations with corporate social responsibility goals or those looking to build trust with communities and employees. Whether a client is facing a reputational challenge or seeking to enhance its brand presence, ESSComunicar provides the strategic guidance and local knowledge needed to achieve lasting results.