Esther Gierveld

Founded in 2013, Esther Gierveld began as a solo consultancy in Amsterdam, Netherlands, rooted in a simple observation: too many organizations struggle to communicate with clarity and purpose during times of change. Rather than offering generic PR services, the agency was built around the conviction that strategic communication—whether for a corporate rebranding, an internal restructuring, or a reputation crisis—requires a blend of empathy, energy, and pragmatic thinking. Over the years, Esther Gierveld has grown into a trusted partner for companies seeking not just messaging, but meaningful transformation.

Current Focus

Today, Esther Gierveld operates as a boutique corporate communications strategist based in Amsterdam. The agency's work revolves around helping organizations navigate complexity—from shifting market positions to internal culture shifts. The core philosophy is straightforward: communication should drive business goals, build trust, and inspire action. Whether it's shaping a long-term positioning strategy or stepping in as an interim communications leader, the agency brings a hands-on, no-fluff approach. The focus is always on turning abstract ideas into concrete, actionable plans that resonate with audiences, from employees to stakeholders. With a strong emphasis on storytelling and change management, Esther Gierveld helps clients move from confusion to clarity, often in high-stakes situations where timing and tone are critical.

Services and Specialties

Esther Gierveld offers a flexible suite of services tailored to the specific needs of each client. While the agency's core expertise lies in strategic communication and change management, its capabilities span a range of areas critical for modern organizations. Below are some of the key services and specialties provided:

• Strategic communication planning and execution
• Internal communications and employee engagement programs
• Reputation management and crisis communication
• Storytelling and brand narrative development
• Change management and transformation communication
• Interim corporate communications leadership (e.g., project manager, engagement manager)
• Positioning and brand strategy
• Team alignment and workshop facilitation

These services are delivered with a human-centered approach—meaning the agency prioritizes understanding the people behind the organization, not just the processes. Whether it's a one-off project or an ongoing retainer, Esther Gierveld adapts to the client's pace and culture, ensuring that the communication strategy feels authentic and sustainable.

Who Benefits from Working with Esther Gierveld

Esther Gierveld is a strong fit for organizations in transition—whether that's a merger, a leadership change, a digital transformation, or a shift in market direction. Companies based in Amsterdam and across the Netherlands that find themselves stuck in complex communication challenges, or simply lacking a clear voice, will benefit from the agency's strategic clarity and empathetic approach. It's also ideal for teams that need temporary, high-level communication support—such as a project manager or engagement manager—without the commitment of a full-time hire. Startups scaling rapidly, established firms navigating reputation risks, and nonprofits seeking to strengthen their storytelling all find value in working with Esther Gierveld. The agency's blend of creativity, strategic thinking, and hands-on execution makes it a reliable partner for any organization that values clear, purpose-driven communication.