Estúdio Una

Estúdio Una is a Brazilian public relations and communications agency based in Campinas, State of São Paulo, Brazil. Founded in 2021, the agency operates at the intersection of communication, project management, and business strategy, with a strong emphasis on user experience (UX) design. The firm serves clients primarily in the public relations and communications sector, offering a range of integrated services that blend traditional PR tactics with modern, human-centered design principles.

Services and Specializations

Estúdio Una provides a comprehensive suite of services tailored to the needs of organizations seeking to strengthen their institutional communication and public relations efforts. The agency’s core offerings include:

• Institutional communication and marketing strategies
• Press office and media relations management
• Event planning and execution (eventos and eventos services)
• Project management and strategic consulting
• Press release writing and distribution
• UX design and human-centered design for communication
• Public relations & communications services

These services are designed to help clients build consistent, engaging narratives across multiple touchpoints, from media outreach to live events. By integrating UX design into communication strategies, Estúdio Una ensures that every interaction—from the first press release to post-event follow-up—is cohesive and user-friendly.

Methodology: UX Design in Communication

What sets Estúdio Una apart from many traditional PR agencies is its adoption of UX design methodology. The agency applies User Experience Design principles to communication and project management, focusing on the entire customer journey—from initial awareness to post-sale engagement. This approach means that Estúdio Una evaluates every step of how a client’s audience interacts with their brand, products, or services, and then crafts communication strategies that optimize those interactions. The result is a more intuitive, effective, and empathetic form of public relations that prioritizes the user’s needs and expectations. For businesses in Campinas and beyond, this human-centered approach can be particularly valuable for building long-term relationships with stakeholders and customers.

Location and Market Focus

Operating from its headquarters in Campinas, Brazil, Estúdio Una is well-positioned to serve clients throughout the São Paulo state region and across the country. Campinas is a major economic hub in Brazil, home to a diverse range of industries including technology, healthcare, and manufacturing. The agency’s location allows it to work with both local businesses and larger organizations seeking a more personalized, design-driven approach to PR and communications. While Estúdio Una is a relatively young agency, founded in 2021, its focus on UX and project management makes it a practical choice for companies that value strategic, user-focused communication over traditional, one-size-fits-all PR tactics.

Estúdio Una is best suited for organizations that are looking to move beyond standard press release distribution and media relations. Companies that want to integrate user experience thinking into their communication strategies—or that need help planning and executing events with a strong institutional communication component—will find the agency’s methodology particularly useful. Small to medium-sized businesses in Campinas and the broader São Paulo area, as well as startups and growing enterprises that value design-driven processes, are likely to benefit most from Estúdio Una’s services.