Exergue.ca

Exergue.ca is a communications agency based in Montreal, Canada, that specializes in media relations across both traditional and social media. Founded in 2009, the agency focuses on helping organizations get noticed and quoted, making their messages clearer and more impactful. With a name derived from the French term "mettre en exergue"—meaning to emphasize or highlight—the agency lives up to its name by placing its clients' stories front and center.

Specialist Expertise in Media Relations

Exergue.ca has built its reputation on a deep understanding of media relations, covering both conventional press and digital platforms. The agency’s team is skilled at grasping complex issues, simplifying them for broader audiences, and communicating them in vibrant, accessible language. This expertise is particularly valuable for organizations that need to translate technical or nuanced topics into compelling narratives that resonate with the public. Whether it's a startup launching a new product or a nonprofit advocating for social change, Exergue.ca helps craft messages that cut through the noise.

How They Apply Their Expertise

Based at Avenue Christophe-Colomb in Montreal, Exergue.ca works closely with clients to identify key stories and pitch them effectively to journalists and influencers. The agency’s approach is hands-on and strategic, focusing on building relationships with media contacts and securing coverage that aligns with client goals. Their ability to popularize difficult subjects—such as scientific research, policy changes, or community initiatives—makes them a go-to partner for organizations that need to communicate with clarity and impact. Exergue.ca also emphasizes the use of social media to amplify traditional press coverage, creating a cohesive media strategy that reaches diverse audiences.

Services Offered by Exergue.ca

The agency provides a range of services centered on media relations and communications. These include:

• Strategic communications advice
• Media and press relations
• Writing and content creation (press releases, articles, social media posts)
• Media research and monitoring
• Spokesperson training and media coaching
• Social media management and strategy
• Crisis communications support

These services are designed to help clients get noticed, quoted, and understood. Exergue.ca’s team works to ensure that every piece of communication—from a press release to a tweet—is clear, engaging, and aligned with the organization’s mission.

Who They Work With

Exergue.ca is a good fit for organizations that have inspiring projects or ideas but struggle to communicate them effectively. The agency works with a variety of clients, including businesses, nonprofits, and public institutions, particularly those in Quebec and across Canada. Their focus on collective well-being means they are especially suited for clients in sectors like social innovation, health, education, and culture. If your organization needs to strengthen its media presence, simplify complex messages, or build stronger connections with journalists and the public, Exergue.ca can provide the strategic support needed to achieve those goals.