Exirys

Exirys is a Paris-based public relations and communications agency that specializes in a highly specific and often overlooked area: industrial site communication. Founded in 2004, the agency works with large enterprises, public institutions, and manufacturing companies across France to turn their production facilities into strategic communication tools. Rather than focusing on traditional media relations or digital campaigns alone, Exirys helps organizations use their physical sites—factories, laboratories, energy plants, and research centers—as platforms for building trust, transparency, and engagement with local communities, employees, and key stakeholders.

How Exirys Approaches Industrial Communication

At its core, Exirys believes that an industrial site is a natural extension of a company's communication capital. For businesses in sensitive or technically complex sectors—such as energy, aerospace, chemicals, or heavy manufacturing—simply telling a story is not enough. The agency's method is grounded in "communication de preuves" or evidence-based communication, where the site itself becomes the stage for demonstrating innovation, safety, and environmental responsibility. This approach is particularly valuable for organizations facing public scrutiny, regulatory pressure, or the need to attract younger talent. Exirys designs site visit experiences, community engagement programs, and internal communication strategies that make abstract corporate messages tangible and credible. By bringing stakeholders physically or virtually into the operational heart of a business, Exirys helps companies foster public acceptance, support transformation projects, and align what they say with what they actually do.

Core Services and Specialties

Exirys offers a range of services tailored to industrial and scientific communicators. While the agency's expertise is deep rather than broad, its offerings cover the full spectrum of site-centered communication. Typical capabilities include:

• Industrial site visit design and experience management (visite de sites industriels)
• Strategic consulting for corporate communication and public transparency
• Local community engagement and proximity communication
• Internal communication to support change management and transformation
• Event management and VIP accompaniment for key stakeholders
• Corporate and industrial storytelling, including scientific communication
• Public relations and event-based communication campaigns
• External communication strategy for manufacturing and environmental services

These services are often delivered in tandem, as Exirys typically works on long-term relationships with clients such as EDF, Airbus DS, ArianeGroup, Orano, TotalEnergies, Heineken France, ANDRA, CEA, and Enedis. The agency's ability to navigate highly regulated and technically demanding environments makes it a trusted partner for organizations where miscommunication can have serious reputational or operational consequences.

Location and Market Focus

Headquartered at 70 Rue de Ponthieu in the 8th arrondissement of Paris, Exirys operates primarily within France but serves clients with national and sometimes international footprints. Paris provides the agency with proximity to major corporate headquarters, industry associations, and decision-makers in energy, defense, and infrastructure. However, Exirys's work is inherently decentralized—its projects take place on factory floors, in rural energy plants, and at research facilities across the country. This blend of Parisian strategic oversight and on-the-ground execution is a defining characteristic of the agency. For companies based in or operating within France, particularly those in industrial, scientific, or environmental sectors, Exirys offers a niche but essential capability that most generalist PR firms cannot replicate.

Exirys is best suited for mid-to-large industrial companies, public-sector organizations, and engineering firms that need to communicate complex technical realities to non-specialist audiences. It is also a strong fit for any organization undergoing significant change—such as a factory modernization, a new infrastructure project, or a shift toward sustainability—where local public opinion and employee buy-in are critical. Startups or purely digital brands will likely find Exirys's focus too narrow, but for any company with a physical industrial footprint in France, it represents one of the most experienced and specialized agencies in the market.