Expertise Centre Humanitarian Communication
Expertise Centre Humanitarian Communication is a public relations agency based in Amsterdam (founded 2016).
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About Expertise Centre Humanitarian Communication
The Expertise Centre Humanitarian Communication is a non-profit organization based in Amsterdam, Netherlands, that specializes in improving how international development and humanitarian aid are communicated. Founded in 2016, the organization focuses on discourse analysis, media strategy, and inclusive storytelling to help NGOs, government bodies, and media outlets reframe their messaging about the Global South. Rather than treating communication as a simple tool for fundraising or awareness, the centre sees it as a fundamental part of how global inequality is produced and maintained.
Services and Focus Areas
The Expertise Centre Humanitarian Communication offers a range of services centered on ethical and effective communication for international development. Core offerings include media strategy development, framing and discourse analysis, and media training for development professionals. The organization also provides campaign evaluation services to help clients understand how their messaging impacts public perception and policy outcomes. Additional specialties include media literacy frameworks, inclusive language guidelines, and advocacy and public engagement strategies. The centre also organizes awareness events such as the Humanitarian Communication Awards and the Humanitarian Communication Thesis Prize, which recognize exemplary work in the field. Below is a summary of key services:
- Media strategy and framing advice for development organizations
- Discourse analysis and communication research
- Media training and capacity building for NGOs and media professionals
- Campaign evaluation and impact assessment
- Inclusive storytelling and media for marginalized groups
- Media literacy tools and frameworks for public education
- Advocacy and public engagement strategy
- Organization of awareness events and awards
Approach and Philosophy
The Expertise Centre Humanitarian Communication takes a critical approach to humanitarian communication, viewing it not merely as a means to an end but as part of the problem itself. The organization argues that how international development is represented in media and public discourse—by governments, NGOs, and corporations in the Global North—can reinforce stereotypes, power imbalances, and ineffective aid practices. To counter this, the centre promotes inclusive storytelling, media accountability, and communication that centers the voices and agency of people in the Global South. Its work is grounded in media ethics and research, and it actively develops media literacy tools to help both practitioners and the public engage more critically with development narratives. The centre also hosts workshops and events throughout the year, fostering dialogue among stakeholders in international cooperation.
Location and Credentials
Based at 600 Carolina Macgillavrylaan in Amsterdam, Netherlands, the Expertise Centre Humanitarian Communication operates at the intersection of public relations, media development, and human rights advocacy. Since its founding in 2016, the organization has become a recognized voice in the Netherlands and beyond for rethinking how humanitarian aid and international development are communicated. Its work is particularly relevant for organizations seeking to align their messaging with principles of equality, inclusion, and social justice. The centre’s emphasis on media for social change and media activism makes it a valuable resource for those looking to move beyond traditional fundraising narratives toward more ethical and impactful communication strategies.
The Expertise Centre Humanitarian Communication is a good fit for international development NGOs, humanitarian aid organizations, media outlets, and advocacy groups that want to critically assess and improve their public communication. It is also suitable for researchers and students interested in media ethics, discourse analysis, and inclusive language. Organizations based in or working with partners in the Global South may find the centre’s focus on representation and accountability particularly useful. While the centre does not offer standard PR services like media pitching or crisis management, its expertise in framing, ethics, and public engagement fills a distinct niche for those committed to more equitable forms of communication.
Key facts
- Team size: 1-10 employees
- Headquarters: 600 Carolina Macgillavrylaan, Amsterdam, North Holland, Netherlands, 1098 XB
- Address: 600 Carolina Macgillavrylaan , Amsterdam North Holland Netherlands 1098 XB
- SIC codes: 8999
Keywords & focus
Topics and areas Expertise Centre Humanitarian Communication works with.
- humanitarian communication
- framing
- international development
- public relations & communications services
- media ethics
- media literacy tools
- media development
- humanitarian aid
- media strategy
- discourse analysis
- advocacy and public engagement
- media literacy frameworks
- media for development cooperation
- inclusive storytelling
- media for marginalized groups
- international cooperation
- public dialogue
- media for human rights
- campaign evaluation
- media accountability
- media for equality
- media activism
- media for inclusion
- communication research
- public education
- inclusive language
- media training
- thesis prize
- media for social change
- public awareness
- +60 more
Technologies
Cloudflare DNS, Gmail, Google Apps, MailChimp SPF, CloudFlare Hosting, Mobile Friendly, Gravity Forms, Google Maps, WordPress.org, Vimeo, MailChimp, Google Maps (Non Paid Users), Google Font API
Industries served by Expertise Centre Humanitarian Communication
Expertise Centre Humanitarian Communication works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Expertise Centre Humanitarian Communication
Common questions and answers about Expertise Centre Humanitarian Communication, their services, location, and how to work with them.
- Where is Expertise Centre Humanitarian Communication located?
- Expertise Centre Humanitarian Communication is headquartered in Amsterdam.
- What services does Expertise Centre Humanitarian Communication offer?
- Expertise Centre Humanitarian Communication offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Expertise Centre Humanitarian Communication serve?
- Expertise Centre Humanitarian Communication serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Expertise Centre Humanitarian Communication a verified PR agency?
- Expertise Centre Humanitarian Communication is listed on Online PR. Verification status is shown on their profile.
- How can I contact Expertise Centre Humanitarian Communication?
- You can visit their website at http://www.humanitairecommunicatie.nl
- How many reviews does Expertise Centre Humanitarian Communication have?
- Expertise Centre Humanitarian Communication has 0 client reviews with an average rating of 0.0 out of 5.
- When was Expertise Centre Humanitarian Communication founded?
- Expertise Centre Humanitarian Communication was founded in 2016.
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