Farner | Team Farner

Farner | Team Farner, headquartered at 2 Loewenstrasse in Zurich, Switzerland, is one of the country’s longest-standing independent communication agencies, founded in 1951. With over 300 experts spread across seven Swiss locations—including Zurich, Bern, and Geneva—the agency brings deep roots in Swiss public relations and communications. Its longevity reflects a consistent focus on integrated corporate and marketing communications, blending traditional media relations with modern digital analytics and data-driven content strategies. While the agency serves a broad range of clients, its expertise is particularly strong in navigating complex stakeholder environments, making it a go-to partner for organizations facing high-stakes public affairs or reputation challenges.

Specialist Expertise in Crisis and Reputation Management

Farner | Team Farner distinguishes itself through a focused capability in issues management, crisis communications, and reputation management. These services are core to the agency’s identity, supported by a dedicated team that handles everything from media relations during a crisis to long-term brand stewardship. The agency’s Zurich base places it at the heart of Swiss business and political life, allowing it to offer nuanced public affairs support that bridges corporate and governmental interests. This expertise is particularly relevant for clients in highly regulated sectors such as finance, healthcare, or energy, where a misstep can quickly escalate. Farner’s approach is rooted in proactive monitoring and scenario planning, ensuring that clients are prepared before a crisis hits. The agency’s reputation in this area was reinforced by its recognition as Agency of the Year in the DACH region by The Holmes Report in 2012, a testament to its consistent performance under pressure.

How They Apply Their Expertise

The agency applies its skills through a collaborative model that leverages specialized industry teams. Farner | Team Farner operates an innovation lab called Farner Lab, which blends marketing, design, and technology to create brand experiences that go beyond traditional PR. This lab allows the agency to develop data-driven campaigns that are measurable and adaptable, using web monitoring and social media analytics to refine messaging in real time. For example, a client in the consumer internet space might benefit from a campaign that combines online communications with event marketing, all tied to a central reputation strategy. The agency’s integrated approach means that public relations, advertising, and digital content work in concert, rather than as siloed efforts. This is especially valuable for clients who need to manage multiple stakeholders—from investors to the general public—simultaneously. By grounding its work in data, Farner ensures that each campaign is not just creative but also accountable, a key consideration for Swiss clients who value precision and results.

Services Offered

Farner | Team Farner provides a comprehensive suite of services that cover the full spectrum of communications. While the agency tailors its offerings to each client, its core capabilities include:

• Media relations and press office management
• Public affairs and government relations
• Crisis communications and issues management
• Reputation management and brand strategy
• Investor relations and financial communications
• Digital marketing, social media, and online communications
• Web monitoring and analytics
• Change management and internal communications
• Event marketing and experiential campaigns
• Advertising and content creation

These services are supported by the agency’s specialized teams, which focus on industries such as consumer internet, information technology, and consumer goods. The breadth of offerings makes Farner | Team Farner a versatile partner for both Swiss-based companies and international firms looking to establish or strengthen their presence in the Swiss market.

Who They Work With

Farner | Team Farner is a strong fit for organizations that require integrated, multi-channel communications in a Swiss or DACH context. The agency is particularly well-suited for mid-to-large enterprises in regulated industries, such as finance, healthcare, and energy, where public affairs and crisis preparedness are critical. It also serves companies in the consumer internet and technology sectors, where digital engagement and brand management are paramount. Non-profits and government bodies may also find value in the agency’s public affairs and change management expertise. Because of its independence and size, Farner can offer the agility of a boutique agency while delivering the resources of a larger network, making it a reliable choice for clients who need both strategic counsel and hands-on execution. Whether a client is navigating a merger, launching a new product, or managing a reputation crisis, Farner | Team Farner provides the grounded, data-informed support that Swiss business culture demands.