Fashion Forwards

Fashion Forwards is a public relations and communications agency based in Los Angeles, United States, with a specialized focus on the fashion industry. Founded in 2002, the agency provides a comprehensive suite of services designed to help designers and fashion brands introduce, grow, and sustain their presence in the market. While the agency’s head office is in Paris, its Los Angeles location at 110 E 9th St places it at the heart of California’s fashion and entertainment ecosystem, allowing it to serve clients on both sides of the Atlantic.

Services and Specialties

Fashion Forwards offers a full range of services that cover the lifecycle of a fashion brand, from product development to market expansion. While the agency’s core offerings include public relations, marketing, and consulting, its capabilities extend into sales, merchandising, and strategic distribution. Based on the agency’s stated mission and industry keywords, the following are likely services a client can expect:

• Public relations and media relations for fashion brands
• Sales representation and wholesale distribution
• Marketing strategy and brand development
• Fashion event planning and production
• Product design and development consulting
• Merchandising and retail strategy
• Strategic distribution and market entry planning

Who They Help

Fashion Forwards primarily works with designers and fashion brands that are looking to build or expand their presence in key markets. The agency’s team brings over 12 years of experience across merchandising, selling, public relations, and product design, which makes them well-suited for emerging designers who need guidance on brand positioning as well as established labels seeking to enter new retail channels. The agency’s ability to bridge the gap between creative vision and commercial reality is a central part of its value proposition. By combining passion for excellence with effective communication strategies, Fashion Forwards positions itself as a partner that can handle both the creative and business sides of fashion.

Approach and Philosophy

The agency’s mission is to identify and promote strong, innovative fashion brands while building mutually beneficial global relationships between retailers and designers. This philosophy suggests a hands-on, relationship-driven approach rather than a purely transactional one. Fashion Forwards focuses on creating new opportunities for growth, which often involves connecting designers with the right retail partners, press contacts, and industry influencers. The agency’s dual presence in Los Angeles and Paris gives it a unique vantage point, allowing it to tap into the American market from its California base while maintaining strong ties to the European fashion scene. This transatlantic network is a key differentiator for clients seeking global exposure without losing local relevance.

Location and Credentials

Operating from Los Angeles in the United States, Fashion Forwards is strategically located in the city’s fashion district at 110 E 9th St. This address places the agency near major showrooms, trade events, and retail hubs, which is beneficial for clients involved in wholesale and sales activities. The agency’s longevity since 2002 speaks to its stability and deep industry connections. While the short description mentions a head office in Paris, the Los Angeles office serves as a critical operational hub for North American clients. For brands looking to break into the U.S. market or strengthen their presence on the West Coast, Fashion Forwards offers a grounded, experienced partner with the right local and international contacts.

Fashion Forwards is a good fit for fashion designers and brand owners who need more than just press coverage. The agency’s integrated services—spanning sales, PR, marketing, and consulting—make it suitable for those seeking a comprehensive partner to handle everything from product development to retail placement. Brands that value a transatlantic perspective and a long-established network will find the agency’s Los Angeles and Paris connections particularly useful. Whether a client is launching a new collection or scaling an existing line, Fashion Forwards provides the practical support needed to navigate the complex fashion industry.