Fern Strategies

Fern Strategies was founded in 2015 as a consulting firm focused on providing strategic and crisis communications expertise, media training, and journalism education. The agency primarily serves organizations that need sophisticated guidance in navigating complex public narratives, making it a strong fit for companies facing reputational challenges, nonprofits managing sensitive issues, and startups preparing for high-stakes announcements. Rather than offering broad marketing services, Fern Strategies concentrates on the intersection of communications strategy and journalistic integrity, drawing on deep media experience to help clients tell their stories effectively.

Strategic and Crisis Communications

At its core, Fern Strategies helps organizations prepare for and respond to situations where public perception matters most. The agency’s strategic communications work involves developing messaging frameworks, advising on stakeholder engagement, and crafting narratives that align with organizational goals. Their crisis communications services are particularly valuable for clients facing unexpected challenges, from product recalls to leadership controversies. Fern Strategies brings a calm, methodical approach to high-pressure scenarios, helping clients maintain control of their message while navigating media scrutiny. The firm’s roots in journalism education mean they understand how newsrooms operate, which allows them to anticipate media angles and prepare clients accordingly.

Media Training and Journalism Education

A significant part of Fern Strategies’ offering is media training, where they coach executives and spokespeople on how to handle interviews, press conferences, and public appearances. This training goes beyond basic messaging, incorporating techniques for staying on point during hostile questioning, managing non-verbal communication, and building rapport with journalists. The agency also provides journalism education services, which are designed to help non-media professionals understand the news production process. This can be particularly useful for organizations that frequently interact with the press, as it demystifies editorial decisions and deadlines. Fern Strategies’ background in journalism gives their training a practical edge, grounded in real-world experience rather than theoretical concepts.

Services Offered by Fern Strategies

• Crisis communications planning and rapid response
• Strategic message development and narrative crafting
• Media training for executives and spokespeople
• Journalism education and media literacy workshops
• Reputation management and stakeholder communications
• Press release writing and media relations support
• Communication audits and gap analysis

Fern Strategies is based in , , though their work is not limited by geography. The agency’s location in a major communications hub allows them to maintain close ties with national media outlets, but they also serve clients remotely across the country. Their office in is well-situated for clients in the metropolitan area, offering easy access for in-person meetings when needed. The agency’s focus on strategic counsel rather than high-volume execution means they can work effectively with organizations anywhere, adapting their approach to local media landscapes and cultural contexts.

Fern Strategies is an excellent choice for organizations that need expert guidance in managing their public image, especially during challenging times. The agency is particularly well-suited for companies in regulated industries, nonprofits handling sensitive social issues, and startups preparing for major funding rounds or product launches. Their emphasis on journalism education also makes them a good partner for institutions like universities, hospitals, and government agencies that frequently interact with the press. For clients who value deep expertise over broad service offerings, Fern Strategies provides a focused, thoughtful approach to public relations and communications.