Fireside Agency
Fireside Agency is a public relations agency based in Melbourne (founded 2018).
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About Fireside Agency
Fireside Agency works with organisations that need more than standard press releases and media relations. Based in Melbourne, Australia, the agency was founded in 2018 by a team with backgrounds in journalism, design, strategy, and writing. They focus on helping businesses, non-profits, government bodies, and social enterprises build their own content capabilities and tell more effective stories. Instead of simply producing communications on behalf of clients, Fireside Agency often works to embed skills and systems that allow organisations to sustain their own narrative work long after a project ends.
Content Strategy and Skills Development
A significant portion of Fireside Agency’s work involves helping clients plan and execute content strategies from the ground up. This includes developing content platforms—frameworks that guide what an organisation says, where it says it, and how it maintains consistency across channels. They also conduct content skills audits, assessing where a team’s strengths and gaps lie, and run workshops to upskill internal staff. For clients who need to produce news-style content regularly, Fireside Agency can assist with newsroom establishment, essentially setting up the editorial processes and workflows typically found in media organisations. Their approach is practical and hands-on, aiming to leave clients more self-sufficient in their communications.
Storytelling for Social Change and Public Sector Communication
Fireside Agency has particular expertise in storytelling for social change, environmental communication, and public health content. They work with NGOs, government agencies, and environmental organisations on campaigns that require nuanced messaging—for example, climate change campaigns or community engagement storytelling. Their narrative development work often involves distilling complex policy or scientific information into clear, compelling stories that resonate with specific audiences. The agency also offers political branding services, helping political candidates, parties, or advocacy groups define their visual and verbal identity. Stakeholder engagement is another key area, where they design communication strategies that keep communities, partners, or funders informed and involved.
Core Services Offered by Fireside Agency
- Content strategy and content governance & process development
- Content creation including copywriting and content production
- Narrative development and storytelling for social change
- Content skills audits and content workshops
- Newsroom establishment and editorial process design
- Political branding and campaign strategy
- Environmental communication and climate change campaigns
- Strategic communication and brand strategy
- Stakeholder engagement and community engagement storytelling
- Consulting and project management for communications projects
Location and Client Fit
Headquartered at 10-12 Moreland Rd in Melbourne, Victoria, Fireside Agency serves clients across Australia and beyond. Their physical presence in Melbourne puts them at the centre of a vibrant media and creative ecosystem, though much of their work is delivered remotely. The agency is best suited for organisations that want to move beyond transactional PR and build long-term communication capabilities. Non-profits and NGOs in need of content strategy for public health or environmental services will find their approach particularly relevant, as will government departments looking for stakeholder engagement and strategic communication support. Startups and enterprises that value storytelling as a business function—rather than just a marketing tactic—are also a natural fit. Fireside Agency offers a blend of journalistic rigour, design thinking, and strategic planning that works well for clients ready to invest in their own narrative infrastructure.
Key facts
- Team size: 1-10 employees
- Headquarters: 10-12 Moreland Rd, Melbourne, Victoria, Australia, 3057
- Address: 10-12 Moreland Rd , Melbourne Victoria Australia 3057
- SIC codes: 8742
Keywords & focus
Topics and areas Fireside Agency works with.
- content platform development
- content creation
- narrative development
- content workshops
- content skills audit
- storytelling
- content strategy
- content governance & process
- skills audits
- political branding
- newsroom establishment
- public relations & communications services
- government
- stakeholder engagement
- consulting
- project management
- content strategy for ngos
- services
- campaign strategy
- environmental services
- copywriting
- storytelling for social change
- content development
- environmental communication
- strategic communication
- content strategy for public health
- brand strategy
- community engagement storytelling
- content production
- climate change campaigns
- +36 more
Technologies
Gmail, Google Apps, Amazon AWS, Google Tag Manager, Vimeo, Mobile Friendly, Hotjar, Android, IoT, Data Analytics, Remote, Node.js, Monday.com, AI, Circle, Render
Industries served by Fireside Agency
Fireside Agency works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Melbourne
If you are looking for alternatives or more options in Melbourne, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Fireside Agency
Common questions and answers about Fireside Agency, their services, location, and how to work with them.
- Where is Fireside Agency located?
- Fireside Agency is headquartered in Melbourne.
- What services does Fireside Agency offer?
- Fireside Agency offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Fireside Agency serve?
- Fireside Agency serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Fireside Agency a verified PR agency?
- Fireside Agency is listed on Online PR. Verification status is shown on their profile.
- How can I contact Fireside Agency?
- You can visit their website at http://www.firesideagency.com.au
- How many reviews does Fireside Agency have?
- Fireside Agency has 0 client reviews with an average rating of 0.0 out of 5.
- When was Fireside Agency founded?
- Fireside Agency was founded in 2018.
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