Fishman Public Relations
Fishman Public Relations is a public relations agency based in Northbrook (founded 1991).
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About Fishman Public Relations
Founded in 1991, Fishman Public Relations emerged from the recognition that franchisors needed a specialized communications partner—one that understood the unique dynamics of franchise systems, from dual-brand messaging to the delicate balance between corporate oversight and local autonomy. Headquartered in Northbrook, United States, at 3400 Dundee Rd, the agency was built on the premise that public relations for franchises demands more than just press releases; it requires a deep understanding of franchisee recruitment, consumer traffic, and brand consistency across hundreds of locations. For over three decades, Fishman Public Relations has remained focused on this niche, growing alongside the franchise industry itself.
Current Focus and Approach
Today, Fishman Public Relations operates with a clear specialization in franchise marketing, blending earned media strategies with digital capabilities to help franchisors attract quality franchisees and drive consumer awareness. The agency is led by CEO Brad Fishman, President Sherri Fishman, and COO Debra Vilchis, and has been recognized as the top PR firm in franchising by Entrepreneur Magazine for multiple years. Their approach centers on strategic storytelling—crafting narratives that resonate both with potential franchise owners and end consumers. This dual focus is essential for franchise systems, where brand reputation must support both recruitment and foot traffic. Fishman Public Relations combines traditional media relations with modern digital tactics, including content marketing, social media, and search optimization, to create integrated campaigns that deliver measurable results.
Services and Capabilities
The agency offers a comprehensive suite of services tailored specifically to the franchise industry. Their work spans from building awareness for franchise opportunities to managing local PR campaigns that help individual franchisees connect with their communities. Key capabilities include:
- Franchise opportunity awareness public relations
- Consumer brand awareness campaigns
- Influencer events and influencer relations
- Content marketing and blogging
- Digital marketing and social media management
- Video production and graphic design
- Reputation management and crisis communications
- Media training for franchise executives and franchisees
- Franchise development and franchisee attraction campaigns
- Search engine optimization (SEO) and paid media
- Campaign analytics and earned media measurement
These services are designed to support the full lifecycle of a franchise system, from launching new brands to scaling established ones. Fishman Public Relations also emphasizes the importance of local PR campaigns, helping franchisees generate media coverage in their specific markets while maintaining brand consistency. The agency’s crisis communications expertise is particularly valuable for franchises, where a single location’s issue can impact the entire system.
Who Benefits from Fishman Public Relations
Fishman Public Relations is best suited for franchisors of all sizes—from emerging concepts with fewer than ten units to established national brands with hundreds of locations. The agency serves a range of sectors, including quick-service restaurants, retail, home services, and other franchise-driven industries. Their clients typically seek a partner that can manage both corporate-level brand narratives and the localized marketing needed to support franchisee success. Additionally, Fishman Public Relations is a strong fit for franchisors looking to enhance their digital presence and online visibility, as the agency integrates SEO, content marketing, and social media into their PR campaigns. With over thirty years of experience based in Northbrook, United States, Fishman Public Relations continues to be a dedicated choice for franchise systems aiming to grow through strategic communications and earned media.
Key facts
- Team size: 51-200 employees
- Headquarters: 3400 Dundee Rd, Northbrook, Illinois, United States, 60062
- Address: 3400 Dundee Rd , Northbrook Illinois United States 60062
- Annual revenue: 6000000
- SIC codes: 8742
Keywords & focus
Topics and areas Fishman Public Relations works with.
- content marketing
- graphic design
- blogging
- reputation management
- public relations
- crisis communications
- media training
- franchising
- influencer events
- franchise development
- social media
- video production
- public relations & communications services
- seo optimization
- franchise marketing
- media campaigns
- franchise growth
- consulting
- strategic storytelling
- digital presence
- online visibility
- content filter test
- brand reputation management
- paid media
- brand narratives
- franchisee attraction campaigns
- franchisee success stories
- campaign analytics
- seo
- earned media results
- +75 more
Technologies
MailJet, Rackspace MailGun, Sendgrid, Outlook, Microsoft Office 365, Leadfeeder, Slack, Bootstrap Framework, reCAPTCHA, WordPress.org, Google Tag Manager, Mobile Friendly, YouTube, AI
Industries served by Fishman Public Relations
Fishman Public Relations works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Northbrook
If you are looking for alternatives or more options in Northbrook, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Fishman Public Relations
Common questions and answers about Fishman Public Relations, their services, location, and how to work with them.
- Where is Fishman Public Relations located?
- Fishman Public Relations is headquartered in Northbrook.
- What services does Fishman Public Relations offer?
- Fishman Public Relations offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Fishman Public Relations serve?
- Fishman Public Relations serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Fishman Public Relations a verified PR agency?
- Fishman Public Relations is listed on Online PR. Verification status is shown on their profile.
- How can I contact Fishman Public Relations?
- You can visit their website at http://www.fishmanpr.com
- How many reviews does Fishman Public Relations have?
- Fishman Public Relations has 0 client reviews with an average rating of 0.0 out of 5.
- When was Fishman Public Relations founded?
- Fishman Public Relations was founded in 1991.
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