Florence Branchard

Florence Branchard is an independent, multidisciplinary creative studio based in Lyon, France, founded in 2014. The studio serves a diverse range of clients, including startups, small businesses, restaurants, and cultural organizations, that require high-quality visual content and strategic communications support. Florence Branchard offers a full suite of creative services that blend photography, graphic design, and video production with public relations and communications expertise. The studio is particularly well-suited for clients who need a single, reliable partner to handle everything from brand identity and visual storytelling to media outreach and audience engagement, all within the vibrant Lyon market.

Creative and Visual Services

At the heart of Florence Branchard’s offering is a robust photography and video capability. The studio specializes in portrait photography, fashion photography, and culinary photography, each requiring distinct technical and artistic approaches. For portrait and fashion shoots, Florence Branchard works closely with clients to capture compelling images that convey personality, style, and brand essence. Culinary photography is a particularly strong niche, with the studio adept at styling and shooting food in a way that highlights texture, color, and appeal. Beyond still photography, Florence Branchard also produces video content, including short films, promotional clips, and behind-the-scenes footage, helping clients tell richer stories across digital platforms.

Complementing the photography and video services is a strong graphic design and art direction practice. Florence Branchard provides creative direction for campaigns, brand identity development, and print or digital graphic design. This includes logo creation, packaging design, menu design for restaurants, and social media assets. The studio’s art direction ensures that all visual elements are cohesive and aligned with the client’s brand strategy, whether for a single project or an ongoing campaign. Clients benefit from a seamless integration of photography, design, and messaging, all managed under one roof in Lyon.

Public Relations and Communications Services

While Florence Branchard is primarily known for its creative visual work, the studio also offers public relations and communications services. This includes press relations, media list development, press release writing, and event promotion. The studio helps clients gain visibility in local and national media, particularly within the food, fashion, and lifestyle sectors where Lyon has a strong reputation. Florence Branchard also provides strategic communications consulting, advising clients on messaging, brand voice, and audience targeting. For businesses looking to build or refresh their public image, the studio combines visual storytelling with PR expertise to create cohesive campaigns that resonate with target audiences.

• Photography: portrait, fashion, culinary, product, and event photography
• Video production: short films, promotional videos, and social media content
• Graphic design: branding, logo design, packaging, and print materials
• Art direction: creative direction for campaigns and brand identity
• Public relations: press releases, media outreach, and event promotion
• Communications consulting: messaging, brand voice, and audience strategy

Location and Local Expertise

Based in Lyon, Rhone-Alpes, France, Florence Branchard benefits from being in one of the country’s most dynamic creative and culinary hubs. Lyon is known for its strong food culture, fashion scene, and growing startup ecosystem, all of which align well with the studio’s specialties. The studio’s deep understanding of the local market allows it to connect clients with relevant media, influencers, and partners in the region. Florence Branchard also serves clients outside of Lyon, offering remote consultations and production support for projects across France. The studio’s location in the heart of Lyon makes it an ideal partner for businesses that want to leverage the city’s reputation for quality and creativity.

Florence Branchard is a strong fit for small to medium-sized businesses, independent restaurants, fashion brands, and cultural organizations that need high-quality visual content combined with strategic communications support. The studio is particularly well-suited for clients who value a hands-on, personalized approach and want to work with a single creative partner from concept to execution. With a focus on photography, graphic design, video, and PR, Florence Branchard offers a comprehensive solution for building and communicating a brand identity in Lyon and beyond.