Folklore
Folklore is a public relations agency based in Wheeling (founded 2018).
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About Folklore
Folklore is a public relations and communications agency based in Wheeling, West Virginia, United States, that specializes in brand storytelling and personal branding. Founded in 2018, the agency focuses on helping individuals and organizations articulate their identity, amplify their message, and build meaningful influence. Operating from its headquarters at 715 Main St in Wheeling, Folklore takes a narrative-driven approach to PR, emphasizing the power of authentic stories to shape reputation and drive business results.
Specialist Expertise in Brand Storytelling and Personal Branding
Folklore’s core strength lies in its focus on brand storytelling and personal branding. The agency believes that the future of business and the economy depends on the strength of each person’s stories, and it works to shape those narratives for clients. This is not a generalist PR firm; Folklore specializes in helping clients define their identity and communicate it consistently across all channels. The agency uses techniques like narrative mapping and character archetypes to build emotional connections with audiences, making it particularly effective for clients who need to stand out in crowded markets or rebuild trust after a crisis.
How Folklore Applies Its Approach
Folklore applies its narrative expertise across several key areas. In reputation management, the agency helps clients craft and protect their personal or corporate brand through strategic messaging and media relations. For crisis situations, Folklore uses storytelling to manage perception and maintain credibility, turning challenges into opportunities for authenticity. The agency also offers brand strategy and content marketing services, including copywriting, content writing, and content creation, to ensure that every piece of communication reinforces the client’s core narrative. Social media strategy and digital audits are used to align online presence with brand goals, while web design and video and audio production support a cohesive multimedia approach.
Services Offered by Folklore
- Brand storytelling and narrative mapping
- Personal branding and reputation management
- Brand strategy and brand messaging
- Content marketing, copywriting, and content writing
- Social media strategy and digital audits
- Crisis management and storytelling in crisis
- Media relations and public relations campaigns
- Web design, video production, and audio production
- Brand identity development and brand authenticity consulting
Who Folklore Works With
Folklore is a good fit for entrepreneurs, executives, and professionals looking to build or refine their personal brand, as well as for small to medium-sized businesses that want to differentiate themselves through authentic storytelling. The agency’s focus on narrative and emotional connection makes it particularly suitable for clients in creative industries, professional services, or any field where trust and identity are critical. Organizations navigating a reputation challenge or seeking to align their internal culture with external messaging will also find value in Folklore’s approach. Based in Wheeling and serving clients across the United States, Folklore offers a specialized alternative to larger, less personal PR firms, with a clear emphasis on the power of story to drive meaningful engagement.
Key facts
- Team size: 1-10 employees
- Headquarters: 715 Main St, Wheeling, West Virginia, United States, 26003
- Address: 715 Main St , Wheeling West Virginia United States 26003
- SIC codes: 8742
Keywords & focus
Topics and areas Folklore works with.
- content marketing
- brand marketing
- brand storytelling
- public relations
- brand strategy
- social media strategy
- personal branding
- reputation management
- copywriting
- public relations & communications services
- storytelling in crisis management
- web design
- content writing
- public relations agencies
- character archetypes
- marketing and advertising
- brand authenticity
- reputation building
- content creation
- brand identity
- video production
- media relations
- brand messaging
- narrative mapping
- storytelling
- audio production
- digital audits
- emotional connection
- services
- brand development
- +24 more
Technologies
Google Cloud Hosting, Gmail, Google Apps, Wix, Mobile Friendly, SharpSpring, Perfect Audience, Varnish, Android, AI
Industries served by Folklore
Folklore works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Wheeling
If you are looking for alternatives or more options in Wheeling, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Folklore
Common questions and answers about Folklore, their services, location, and how to work with them.
- Where is Folklore located?
- Folklore is headquartered in Wheeling.
- What services does Folklore offer?
- Folklore offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Folklore serve?
- Folklore serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Folklore a verified PR agency?
- Folklore is listed on Online PR. Verification status is shown on their profile.
- How can I contact Folklore?
- You can visit their website at http://www.becomingfolklore.com
- How many reviews does Folklore have?
- Folklore has 0 client reviews with an average rating of 0.0 out of 5.
- When was Folklore founded?
- Folklore was founded in 2018.
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