Freshwater

Freshwater is an integrated marketing and communications agency headquartered in Cardiff, United Kingdom, at 114-116 Saint Mary Street. Founded in 1997 and incorporated in 2000, the agency has built a reputation for combining strategic thinking with creative execution across a broad range of communications disciplines. Operating under parent company Raglan House Holdings Ltd, Freshwater employs between 51 and 200 people and generates approximately $18.3 million in annual revenue, positioning it as a substantial mid-sized player in the UK communications landscape.

Specialist Expertise in Integrated Communications and Crisis Management

Freshwater's core strength lies in its ability to deliver fully integrated campaigns that span public relations, marketing, and digital services. The agency has particular depth in crisis management and stakeholder communications, areas that require both strategic foresight and the ability to act decisively under pressure. With over 25 years of experience, Freshwater has developed robust frameworks for helping clients navigate sensitive situations, from reputational threats to complex public consultations. The agency's approach to crisis communications is built on preparation, rapid response, and clear messaging, ensuring that organisations can maintain trust with their audiences even in challenging circumstances.

Complementing this expertise is Freshwater's work in public affairs and stakeholder engagement. The Cardiff-based agency understands the importance of building and maintaining relationships with key decision-makers, from local government officials to industry regulators. This capability is particularly valuable for clients operating in regulated sectors or those undertaking major infrastructure projects that require community buy-in. Freshwater's teams are skilled at designing and executing engagement strategies that give stakeholders a genuine voice in the process, while helping clients achieve their objectives.

How Freshwater Applies Its Expertise

Freshwater applies its integrated model by combining traditional public relations with modern digital marketing techniques. The agency's service offering spans media relations, content marketing, social media marketing, search engine optimisation (SEO), pay-per-click (PPC) advertising, and web design and development. This breadth allows Freshwater to create cohesive campaigns where every channel reinforces the others. For example, a campaign might begin with media relations to secure coverage, supported by a social media strategy to amplify the message, and underpinned by a dedicated microsite designed and built by the agency's in-house web development team.

The agency also places a strong emphasis on measurement and results. Freshwater positions itself as a data-driven organisation, using analytics to track campaign performance and refine strategies in real time. This commitment to outcomes is reflected in the agency's focus on communication strategy, campaign planning, and marketing strategy services. Clients benefit from a structured approach that starts with research and insight, moves through creative development, and ends with rigorous evaluation. Freshwater's in-house design and content creation capabilities, including video and animation production, graphic and digital design, and brand development, ensure that the creative output is both high-quality and aligned with strategic goals.

Services Offered by Freshwater

Freshwater provides a comprehensive suite of services designed to meet the full spectrum of marketing and communications needs. While specific service offerings are not listed, based on the agency's integrated positioning and areas of expertise, clients can expect capabilities in the following areas:

• Public relations and media relations
• Crisis management and issues management
• Public affairs and government relations
• Stakeholder communications and engagement
• Marketing strategy and campaign planning
• Digital marketing, including SEO, PPC, and social media marketing
• Content marketing and copywriting
• Brand strategy and brand development
• Graphic and digital design
• Web design, development, and build
• Video and animation production
• Event management and conferences
• Communications training and media training
• Engagement and consultation services

Freshwater's ability to offer such a wide range of services under one roof makes it a convenient partner for organisations that prefer a single agency to manage multiple aspects of their communications. The agency's event management and conference capabilities are particularly noteworthy, as they allow Freshwater to orchestrate everything from product launches to large-scale industry gatherings, often integrating digital and physical experiences.

Who Freshwater Works With

Freshwater is best suited for organisations that value a strategic, results-driven approach to communications and are looking for a partner that can handle complex, multi-channel campaigns. The agency's experience in crisis management and stakeholder engagement makes it a strong choice for businesses in sectors such as infrastructure, energy, healthcare, and public services, where reputation management and community relations are critical. Similarly, Freshwater's integrated marketing and digital capabilities appeal to companies in retail, professional services, and technology that need to build brand awareness and drive growth through coordinated campaigns.

Given its headquarters in Cardiff, United Kingdom, Freshwater is particularly well-placed to serve clients across Wales and the South West of England, while also maintaining a presence in London and other major UK markets. The agency's commitment to working with clients who share similar values around community and environmental impact means it often partners with purpose-driven organisations, including charities, social enterprises, and public sector bodies. For companies seeking a communications partner that combines strategic rigour with creative flair and a strong ethical compass, Freshwater offers a compelling proposition.