FTW Co.
FTW Co. is a public relations agency based in Santo Andre (founded 2014).
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About FTW Co.
FTW Co., headquartered in Santo Andre, Brazil, is a communications intelligence startup that has carved out a specific niche in measuring and optimizing digital influence. Founded in 2014, the agency was among the first in Brazil to offer monitoring for Snapchat and Instagram Stories, integrating these ephemeral platforms into broader public relations and advertising analytics. This early focus on real-time, visual content gave FTW Co. a distinctive edge in understanding how modern audiences engage with brands across fast-moving social channels.
Specialist Expertise in Social Analytics and Influencer Measurement
FTW Co.’s core strength lies in its data-driven approach to public relations and communications services. The agency does not simply track mentions or impressions; it builds comprehensive frameworks for measuring campaign performance across multiple platforms, including YouTube, Reels, TikTok, and X (formerly Twitter). By focusing on real-time analytics and video content analysis, FTW Co. helps clients move beyond vanity metrics to understand what truly drives engagement and business outcomes. The agency’s work in influencer marketing is particularly nuanced, involving detailed mapping of influencer ecosystems, identification of relevant partners, and continuous monitoring of influencer engagement and campaign metrics. This allows brands to make informed decisions about which influencers to work with and how to optimize their partnerships over time.
Integrated Services for Modern Communications
FTW Co. offers a suite of services that span the full lifecycle of a communications campaign. While the agency’s roots are in social media monitoring and clipping, its capabilities have expanded to include:
- Social media monitoring across platforms including Instagram Stories, Reels, YouTube, TikTok, and X
- Influencer identification, mapping, and outreach
- Influencer campaign performance measurement and engagement analysis
- Real-time analytics and social video metrics
- Content monitoring and video editing analysis
- Event monitoring and campaign performance measurement
- Data analysis and reporting for PR and advertising
These services are designed to work independently or as an integrated system, giving clients the flexibility to focus on specific areas—such as influencer marketing or social listening—while also having the option to combine them for a holistic view of their communications strategy. FTW Co. emphasizes data analysis and reporting, helping clients interpret complex information and identify actionable next steps.
Who FTW Co. Works With
FTW Co. is well-suited for brands and agencies in Brazil that need to measure the impact of their social media and influencer campaigns with precision. The agency’s tools are particularly valuable for companies operating in fast-paced sectors such as consumer goods, fashion, entertainment, and technology, where audience attention shifts rapidly across platforms. FTW Co. also serves B2B clients that require detailed analytics to track thought leadership and brand reputation in digital spaces. Because the agency offers both monitoring and strategic analysis, it is a strong partner for marketing and communications teams that want to move from reporting on past performance to predicting and planning future campaigns. FTW Co.’s location in Santo Andre, within the greater Sao Paulo metropolitan area, positions it centrally within Brazil’s largest economic hub, making it accessible to a wide range of national and international clients operating in the country.
Key facts
- Team size: 11-50 employees
- Headquarters: Rua Rio Grande do Sul, Santo Andre, Sao Paulo, Brazil, 09111-780
- Address: Rua Rio Grande do Sul , Santo Andre Sao Paulo Brazil 09111-780
- SIC codes: 7375
Keywords & focus
Topics and areas FTW Co. works with.
- relatorios
- analise da dados
- monitoramento de influenciadores
- marketing de influencia
- clipping
- mapeamento de influenciadores
- relacoes publicas
- instagram stories
- monitoramento de redes sociais
- public relations & communications services
- influencer marketing
- event monitoring
- influencer identification
- real-time analytics
- services
- video editing
- content monitoring
- social media analytics
- influencer campaign metrics
- social media campaign tracking
- digital marketing
- social video metrics
- instagram stories analytics
- influencer outreach
- marketing and advertising
- public relations
- video content analysis
- influencer engagement analysis
- b2b
- campaign performance measurement
- +7 more
Technologies
Gmail, Google Apps, CloudFlare Hosting, Remote
Industries served by FTW Co.
FTW Co. works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about FTW Co.
Common questions and answers about FTW Co., their services, location, and how to work with them.
- Where is FTW Co. located?
- FTW Co. is headquartered in Santo Andre.
- What services does FTW Co. offer?
- FTW Co. offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does FTW Co. serve?
- FTW Co. serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is FTW Co. a verified PR agency?
- FTW Co. is listed on Online PR. Verification status is shown on their profile.
- How can I contact FTW Co.?
- You can visit their website at http://www.ftwcomunicacao.com.br
- How many reviews does FTW Co. have?
- FTW Co. has 0 client reviews with an average rating of 0.0 out of 5.
- When was FTW Co. founded?
- FTW Co. was founded in 2014.
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