Gaëlle Charles · Freelance

Based in Lyon, France, Gaëlle Charles · Freelance offers a distinctive blend of public relations and communications services rooted in a deep visual design background. Operating from the dynamic Auvergne-Rhône-Alpes region, this solo practice brings together strategic communications with hands-on UX/UI design expertise. While many PR agencies focus exclusively on messaging, Gaëlle Charles · Freelance approaches communications from a visual-first perspective, recognizing that in today's digital landscape, how information looks is as important as what it says.

What They Do

Gaëlle Charles · Freelance provides public relations and communications services that integrate visual storytelling with strategic outreach. The practice draws on five years of experience as a graphic and web designer within digital communication agencies, having created graphic mockups for a wide variety of websites—from e-commerce platforms to showcase sites—as well as digital and print communication materials. This background allows the agency to offer clients a cohesive approach where PR campaigns are supported by strong visual identities and user-centered design principles. The founder's continuous training in UX/UI design and ongoing monitoring of best practices ensures that every communications project is built on a foundation of clear, effective user experiences.

Who They Serve

Gaëlle Charles · Freelance has collaborated with over 100 clients across diverse sectors, ranging from mass market to prestige brands. This breadth of experience means the agency is comfortable working with startups looking to establish their brand voice, established companies seeking to refresh their communications strategy, or luxury brands requiring nuanced, visually sophisticated campaigns. Based in Lyon, a city known for its strong design and creative communities, Gaëlle Charles · Freelance is well-positioned to serve both local clients in the Auvergne-Rhône-Alpes region and national or international businesses seeking a French perspective on communications.

Areas of Expertise

While the agency's core offering is public relations and communications, its unique blend of skills translates into several key service areas:

• UX/UI design for communications materials and digital assets
• Graphic design for digital and print communication supports
• Visual identity development and brand strategy
• Website mockup creation (e-commerce and showcase sites)
• Communications consulting with a user experience focus
• Strategic messaging aligned with visual storytelling

Who This Agency Is a Good Fit For

Gaëlle Charles · Freelance is best suited for organizations that value the intersection of design and communications. Businesses that have struggled with disjointed messaging and visual identity will find the integrated approach particularly useful. Startups needing a strong visual foundation for their PR efforts, established companies looking to redesign their digital presence with communications in mind, and luxury or mass-market brands seeking a French agency with a design-forward perspective will all benefit from working with Gaëlle Charles · Freelance. The agency is also an excellent choice for clients who want a single point of contact capable of handling both the strategic communications and the visual execution, ensuring consistency across all touchpoints.