Globetrack

Based in Nairobi, Kenya, Globetrack has established itself as a notable presence in the media intelligence landscape across Africa since its founding in 2010. Operating from an office on Galana Road in the Kenyan capital, the agency serves clients who need to make sense of the vast amount of public information generated across traditional and digital media channels. In a region where media consumption is rapidly evolving and where businesses increasingly require data-driven communication strategies, Globetrack provides the tools and analysis to help organizations navigate this complex environment.

Core Services and Capabilities

At its heart, Globetrack focuses on helping clients understand how they are perceived in the media and how their communications efforts are performing. The agency's primary offering is media monitoring, which involves tracking mentions of a brand, competitor, or industry across newspapers, television, radio, and online platforms. This is complemented by competitor analysis, allowing clients to benchmark their own media presence against rivals. Globetrack also offers content performance evaluation, advertisement tracking, and campaign effectiveness measurement, all aimed at providing a clear picture of return on investment for communication activities. The agency has developed its own media analysis tools and portals, which clients can use to access real-time data and generate reports. Their services are designed to support communication evaluation and media research, helping organizations refine their communication strategies based on solid evidence rather than intuition.

• Media monitoring (traditional and online)
• Competitor analysis and media landscape analysis
• Content performance evaluation
• Advertisement tracking
• Campaign effectiveness measurement
• Influencer and journalist tracking
• Trend identification and media insights
• Communication evaluation and research
• Media data analysis and reporting
• Consulting and strategic communication measurement

Expertise and Recognition

Globetrack's expertise lies in its ability to combine technology with local understanding. The agency was among the first in Sub-Saharan Africa to integrate automated tracking and portal synchronization technology, which has improved the speed and accuracy of its monitoring services. This technological foundation supports their media analysis tools, which are tailored to the unique media landscape of Africa. The agency's work has been recognized internationally, including wins at the global AMEC Awards in 2023 and 2024, making it the first African agency to achieve this. Additionally, Globetrack received the CIO 100 Award, further highlighting its leadership in tech-enabled intelligence. As a member of AMEC (the international association for measurement and evaluation of communication) and FIBEP (the world association of media monitoring and analysis), the agency adheres to global best practices while applying them to the African context. This blend of local nuance and international standards is a key differentiator for Globetrack in the Kenyan and broader African market.

Who Benefits from Globetrack's Services

Globetrack is well-suited for a range of organizations that rely on public perception and media coverage. This includes corporate communications teams at large companies, public relations agencies, government institutions, non-profits, and political campaigns. Businesses operating in B2B sectors, where reputation and thought leadership are critical, will find particular value in the agency's competitor analysis and media landscape studies. Media and communications departments that need to justify their budgets with measurable results will appreciate the campaign effectiveness and communication evaluation services. For any organization that needs to stay informed about what is being said about them, their industry, or their competitors in the media, Globetrack offers a comprehensive solution based in Nairobi, Kenya, with a pan-African reach.

Overall, Globetrack is a practical choice for clients who need reliable media intelligence to inform their communication strategies. The agency's focus on data accuracy, technological innovation, and adherence to global standards makes it a dependable partner for organizations looking to measure and improve their media presence across Africa.