Golin Health

Golin Health operates at the intersection of public relations and communications, with a dedicated focus on the healthcare sector. As a specialized practice group within the global public relations agency Golin, it was formally launched in 2023 to address the unique communications challenges faced by healthcare organizations. Based in Chicago, United States, the practice draws on Golin's extensive network of over 1,700 employees across more than 50 offices worldwide, allowing it to combine deep industry expertise with broad global reach.

Specialized Services for Healthcare Communications

Golin Health provides a comprehensive suite of services tailored to the full lifecycle of healthcare products and services. The team focuses on building and protecting reputations, managing complex narratives, and navigating the regulatory and public scrutiny common in the healthcare industry. Key services include:

• Disease awareness campaigns
• Reputation management and narrative development
• Crisis management and issues response
• Product lifecycle communications (from R&D to market)
• Patient advocacy and community engagement
• Media relations and thought leadership

These offerings are designed to support pharmaceutical companies, biotech firms, medical device manufacturers, and healthcare institutions. Golin Health leverages the broader Golin network's capabilities in digital strategy, influencer relations, and internal communications to deliver integrated programs.

Data-Driven Methodology and Proprietary Tools

What distinguishes Golin Health's approach is its reliance on advanced data insights and artificial intelligence tools. The practice uses emotional content analysis and testing to understand how audiences perceive healthcare messaging, allowing for more targeted and effective campaigns. By analyzing audience sentiment and engagement patterns, Golin Health can refine narratives in real time. The group is also actively developing proprietary intellectual property tailored to healthcare clients, aiming to offer unique frameworks that address industry-specific challenges such as regulatory compliance, patient trust, and complex stakeholder ecosystems. This methodology supports everything from early-stage disease education to post-market reputation management.

Location and Global Reach

Headquartered in Chicago, Illinois, in the United States, Golin Health benefits from being situated in a major hub for both the healthcare and communications industries. The Chicago office serves as the central command for the practice, coordinating with Golin's other offices across North America and internationally. This allows Golin Health to serve clients with national or global campaigns while maintaining a strong local presence. Since its launch in 2023, the practice has experienced significant revenue growth and has been recognized with multiple industry awards for its work, underscoring its commitment to science, patient needs, and effective communication strategies.

Golin Health is a strong fit for healthcare organizations—from startups to established pharmaceutical companies—that require sophisticated communications support grounded in data and strategic thinking. It is particularly well-suited for clients navigating complex product launches, managing public perception during a crisis, or building long-term disease awareness programs. With its Chicago base and global network, Golin Health offers a blend of specialized expertise and scalable resources that can adapt to evolving client needs.