Gooden Group

Gooden Group serves a broad mix of clients, from mid-market businesses and large corporations to nonprofit organizations and municipal services. Based in Edmond, United States, the agency works across sectors including energy, banking, insurance, technology, healthcare, sports and entertainment, education, legal, manufacturing, hotel and restaurant, real estate, retail, and transportation. Its clientele ranges from consumer internet companies to information technology and services firms, as well as event services organizations. Gooden Group focuses on helping these clients build and protect their reputations, manage communications during critical moments, and engage meaningfully with their audiences.

Strategic Communications and Reputation Management

Gooden Group offers a full suite of public relations and communications services designed to support organizations at every stage of growth. The agency's approach is rooted in strategic business consultation, meaning it works closely with leadership teams to align communications efforts with broader organizational goals. This includes corporate communication, perception and reputation management, issue mitigation, and crisis communication. The firm also provides media management and media training, helping executives and spokespeople navigate interviews and public appearances with confidence. For clients facing sensitive situations, Gooden Group’s crisis communication expertise helps contain damage and restore trust.

Digital, Creative, and Event Capabilities

Beyond traditional PR, Gooden Group delivers a range of digital and creative services. These include social media strategy and management, influencer engagement, digital media campaigns, and social media measurement. The agency also produces creative content and handles video and audio production, which can be used for corporate storytelling, product launches, or internal communications. Event planning is another core offering, covering everything from press conferences and media events to community relations initiatives and stakeholder gatherings. Gooden Group also supports government relations and community relations, making it a versatile partner for organizations that need to engage with public officials or local communities.

Service Specialties

• Strategic business consultation and public relations services
• Corporate communication and perception management
• Issue mitigation and crisis communication
• Media management and media training
• Social media strategy, influencer engagement, and measurement
• Creative content production and video/audio production
• Event planning and community relations
• Government relations and reputation management

Geographic Reach and Network

While headquartered in Edmond, Oklahoma, Gooden Group maintains a network that extends to Oklahoma City, Dallas/Fort Worth, Kansas City, and Boston. This geographic footprint allows the agency to serve clients across multiple regions while maintaining a local, hands-on approach. For organizations based in the central United States or those looking to expand their communications reach into these markets, Gooden Group offers a practical blend of local knowledge and broad capability.

Gooden Group is a solid fit for organizations that need a comprehensive communications partner—especially those in regulated or high-stakes industries like energy, healthcare, or finance. It is also well-suited for companies undergoing growth or facing reputational challenges, as well as nonprofits and municipal entities that require strategic community and government relations support. With decades of experience since its founding in 1985, the agency offers a steady, experienced hand for clients navigating complex communications landscapes.