goodtotell

Founded in 2008 in the historic city of 's-Hertogenbosch, Netherlands, goodtotell emerged from a conviction that the most effective communications are built on authentic, well-crafted stories. The agency was established during a period when digital communication was rapidly transforming how organizations connect with their audiences, and its founders recognized a growing need for strategic narrative development rather than simple message broadcasting. Since its inception, goodtotell has focused on harnessing the power of storytelling to give organizations, brands, and individuals a clear and compelling voice in the marketplace.

Strategic Communication Through Storytelling

At its core, goodtotell operates as a communications consultancy that specializes in applying storytelling principles to organizational communication. The agency's philosophy centers on the idea that every organization has a unique story to tell, and that uncovering and articulating this story is essential for building a strong brand identity, robust reputation, and engaged stakeholders. goodtotell helps clients define their organizational DNA—the fundamental identity that shapes their personality, positioning, and future perspective. This strategic approach ensures that communication efforts are not just tactical but deeply rooted in the organization's core values and long-term vision.

Based at 55 Herven in 's-Hertogenbosch, the agency serves a diverse clientele ranging from local government bodies to multinational corporations. Their work with clients such as the municipality of 's-Hertogenbosch, SGS Floriaan, 3M, Achmea, Maaspoort Sports & Events, Cono Kaasmakers, and Kenniscentrum Kusttoerisme demonstrates their ability to adapt storytelling techniques across very different sectors. Whether it's a public sector organization needing to communicate complex policy changes or a consumer brand looking to deepen customer loyalty, goodtotell applies a consistent methodology that prioritizes clarity, authenticity, and emotional resonance.

Services and Specialties

goodtotell offers a comprehensive suite of communication services designed to guide organizations through every stage of their narrative journey. Their approach is structured around several key areas that address both strategic planning and practical execution. The agency's service offerings typically include:

• Storytelling and storyselling - crafting compelling narratives that drive engagement and conversion
• Storysharing - developing frameworks for consistent, multi-channel narrative distribution
• Communication strategy and positioning - defining brand identity, target audiences, and key messages
• Communication advice - providing expert guidance on complex communication challenges
• Training and workshops - equipping teams with storytelling and communication skills
• Writing services (schrijven) - producing high-quality content for various platforms

These services are not offered as standalone products but as an integrated system. goodtotell begins with strategic analysis to understand an organization's current communication landscape, then develops a tailored narrative framework before moving into execution and training. This holistic approach ensures that the stories they help create are not only compelling but also sustainable and scalable across an organization's entire communication ecosystem.

Who Benefits from Working with goodtotell

goodtotell is particularly well-suited for organizations that recognize the need to move beyond transactional communication toward meaningful, relationship-building narratives. The agency's approach works best for clients who are ready to invest in understanding their own identity and who value long-term reputation building over short-term messaging. Their client list suggests particular expertise with public sector organizations, financial services companies, sports and events organizations, and food industry brands—but their methodology is applicable to any organization seeking to strengthen its communication through authentic storytelling.

For small to medium-sized enterprises looking to differentiate themselves in crowded markets, goodtotell offers the strategic depth usually associated with larger consultancies while maintaining the flexibility and personal attention of a boutique agency. Their location in 's-Hertogenbosch, Netherlands, positions them well to serve clients throughout the Benelux region, though their work with international companies like 3M demonstrates their capability to handle global communication challenges. Organizations that are undergoing change, launching new initiatives, or seeking to rebuild trust with stakeholders will find particular value in goodtotell's narrative-driven approach to communication strategy.