Gran Via SC

Gran Via SC is a public relations and communications consultancy based in Palermo, Italy, that focuses specifically on the wine industry. Founded in 2006 by Ferdinando Calaciura and Andrea Terenghi, the firm works with wineries, wine consortia, and public institutions to generate media and buyer attention both domestically and internationally. Its core offering revolves around strategic communication, media relations, and event management tailored to the wine sector.

Services and Specialties

Gran Via SC provides a range of public relations and communications services designed to raise the profile of wine brands and regions. The firm's capabilities are centered on generating coverage and building relationships with key audiences. Typical services include:

• Media relations management at national and international wine fairs and events
• Development and implementation of integrated multilevel communication strategies
• Organization and management of press and buyer specialized events and territorial tours
• External press office management
• Buyer relations and trade-focused communication
• Web development and search engine optimization (SEO)

These services are delivered through a dedicated team that coordinates campaigns across multiple channels, from traditional press outreach to digital marketing. The firm’s focus on wine means it understands the nuances of the industry, including the importance of storytelling around terroir, production methods, and regional identity.

Who They Help

Gran Via SC serves a diverse client base that includes individual wineries from key Italian wine-producing regions such as Sicily, Apulia, and Veneto, as well as wine consortia and public institutions. Through its work with consortia and public bodies, the firm claims an indirect client base of over 400 wineries, effectively acting as a promotional engine for entire wine regions. This dual focus allows Gran Via SC to handle both brand-level campaigns and broader regional marketing initiatives, such as promoting Sicily as a wine tourism destination. The firm’s clientele ranges from small, artisanal producers to larger, established names, all seeking to expand their reach in competitive markets.

Approach and Global Reach

Gran Via SC’s approach is built on long-term relationship management and strategic planning. The firm develops communication strategies that are tailored to each client's goals, whether that involves securing press coverage in top-tier wine publications, organizing tastings for influential buyers, or coordinating participation in major trade fairs like Vinitaly or ProWein. A key differentiator is its international network: Gran Via SC has agents based in Hong Kong, São Paulo, London, and Milan, enabling it to offer localized strategies for these vital wine markets. This global presence is complemented by its base in Palermo, Italy, from which it coordinates campaigns across the country. The firm’s track record includes generating coverage among a diverse network of national and international journalists and buyers, including many of the top names in the wine industry.

Gran Via SC is a good fit for wineries, wine consortia, and public institutions looking for a specialized PR partner that understands the wine sector deeply. Its focus on both media and buyer relations, combined with its international reach, makes it particularly suitable for clients aiming to grow their presence in markets such as Asia, South America, and Europe. For those seeking a consultancy with a proven record in the wine industry and a hands-on, relationship-driven approach, Gran Via SC offers a credible option based in Palermo, Italy, with a global outlook.