Groundwork Strategies
Groundwork Strategies is a public relations agency based in Haddonfield (founded 2016).
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About Groundwork Strategies
Based in Haddonfield, United States, Groundwork Strategies operates from its headquarters at 30 Washington Ave, Haddonfield, New Jersey. The agency sits within a region known for its dense concentration of nonprofit organizations, advocacy groups, and socially conscious businesses. In a market where many PR firms focus on corporate or consumer clients, Groundwork Strategies has carved out a distinct niche by prioritizing work that aligns with its mission of building a safer, more equitable world. Founded in 2016, the agency has grown steadily by taking on projects that other firms might overlook—particularly those requiring a blend of strategic communications, grassroots organizing, and creative problem-solving.
What Groundwork Strategies Does
Groundwork Strategies offers a comprehensive suite of public relations and communications services, with a strong emphasis on storytelling for social impact. The agency's core capabilities include content creation, media production, and digital marketing, all aimed at amplifying the voices of clients working toward positive change. Its team, led by co-founders Tricia Mueller and Michelle McCormick, brings decades of experience in campaign direction and public opinion shaping. The agency is particularly known for its hands-on approach, often handling event planning and event management alongside traditional PR work. This combination allows clients to execute integrated campaigns that move audiences both online and in person.
Who They Serve
Groundwork Strategies serves a diverse range of clients, including nonprofits, advocacy organizations, and socially responsible businesses. The agency's client list spans industries such as consumer internet, information technology, and B2B services, with a particular focus on organizations that prioritize community benefit over profit. The team actively seeks out projects that contribute to a stronger community and refuses work that contradicts its values. This selective approach has built a reputation for integrity and reliability among clients who value mission alignment. The agency also works with small businesses and startups that need strategic communications support but may not have the resources for a full-time PR department.
Services and Expertise
Groundwork Strategies brings a wide range of capabilities to its clients, reflecting the diverse backgrounds of its leadership team. Tricia Mueller's experience as a former national director for the Carpenter's Union provides deep expertise in labor and advocacy communications, while Michelle McCormick's background as a small business owner offers practical insights into entrepreneurial challenges. The agency's DIY spirit is evident in its project management approach, where the team handles everything from strategic planning to execution. Key areas of expertise include:
- Public relations and communications strategy
- Content creation and copywriting
- Digital marketing and social media management
- Event planning and event management
- Media production and video production
- Branding and messaging development
- Consulting for B2B and consumer internet clients
- Crisis communications and reputation management
Groundwork Strategies is best suited for organizations that want more than just a PR agency—they need a partner that understands the nuances of advocacy, community building, and social change. The agency's focus on kindness and equity makes it an ideal fit for nonprofits, foundations, and mission-driven companies that value transparency and collaboration. Clients who appreciate a small but dedicated team willing to roll up their sleeves and work alongside them will find a natural ally in Groundwork Strategies. For those based in the Philadelphia metro area or the broader Mid-Atlantic region, the agency's location in Haddonfield, United States, offers convenient access while maintaining a local, community-focused perspective.
Key facts
- Team size: 1-10 employees
- Headquarters: 30 Washington Ave, Haddonfield, New Jersey, United States, 08033
- Address: 30 Washington Ave , Haddonfield New Jersey United States 8033
Keywords & focus
Topics and areas Groundwork Strategies works with.
- public relations & communications services
- event planning
- services
- content creation
- consulting
- media production
- branding
- digital marketing
- video production
- public relations
- event management
- b2b
- social media
- project management
- events services
- marketing & advertising
- consumer internet
- consumers
- internet
- information technology & services
- productivity
Technologies
Gmail, Google Apps, Mobile Friendly, Google Tag Manager, WordPress.org, Circle, AI, IoT, Android, Node.js
Industries served by Groundwork Strategies
Groundwork Strategies works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Haddonfield
If you are looking for alternatives or more options in Haddonfield, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Groundwork Strategies
Common questions and answers about Groundwork Strategies, their services, location, and how to work with them.
- Where is Groundwork Strategies located?
- Groundwork Strategies is headquartered in Haddonfield.
- What services does Groundwork Strategies offer?
- Groundwork Strategies offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Groundwork Strategies serve?
- Groundwork Strategies serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Groundwork Strategies a verified PR agency?
- Groundwork Strategies is listed on Online PR. Verification status is shown on their profile.
- How can I contact Groundwork Strategies?
- You can visit their website at http://www.groundworkstrategies.org
- How many reviews does Groundwork Strategies have?
- Groundwork Strategies has 0 client reviews with an average rating of 0.0 out of 5.
- When was Groundwork Strategies founded?
- Groundwork Strategies was founded in 2016.
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