Groupe UNICOM AFRICA

Groupe UNICOM AFRICA is a public relations and communications agency based in Lomé, Togo. Founded in 2018, the firm operates as a 360-degree communications agency, offering strategic services that span media (ATL) and non-media (BTL) channels. With a network of specialized subsidiaries, Groupe UNICOM AFRICA positions itself as a comprehensive partner for businesses and individuals seeking to enhance their visibility and communications effectiveness across the region.

Industries and Specialized Services

Groupe UNICOM AFRICA focuses on public relations and communications, serving clients from various sectors. The agency addresses the visibility needs of both individuals and companies, offering tailored solutions that include strategic communication planning, media buying, and creative production. Its services are designed to help clients define and execute communications strategies that align with their objectives. The agency’s approach involves a thorough study and audit of each client’s situation, ensuring that recommendations are grounded in analysis rather than assumptions.

Key service areas provided by Groupe UNICOM AFRICA include:

• Strategic communication consulting and definition
• Media planning and buying (ATL) including print, broadcast, and digital
• Below-the-line (BTL) activities such as events and promotions
• Graphic design and creative studio services
• Large-format printing and production
• Customer relationship management (CRM)
• Event planning and management
• Communication audits and case studies

Methodology and Approach

The methodology of Groupe UNICOM AFRICA centers on a structured, analytical process. The agency begins with a diagnostic phase—often through studies or case analyses—to identify the specific communications problems a client faces. From there, it develops strategic choices that guide the subsequent execution. This approach is supported by its network of subsidiaries, each specializing in a distinct area: AUDACE CONSEIL handles strategic choices, AFRICA-RE manages media space purchases and billboards, AGENCE TEAMCREATIFS provides graphic design, BOTRAVAIL focuses on large-format printing, ACRM oversees customer relationship management, and UNIC EVENTS coordinates event logistics. By integrating these capabilities, Groupe UNICOM AFRICA offers a seamless experience from strategy to implementation.

Location and Regional Presence

Headquartered at Boulevard Jean-Paul II in Lomé, within the Maritime Region of Togo, Groupe UNICOM AFRICA is well-positioned to serve clients in West Africa. Lomé serves as a commercial hub, and the agency leverages its location to connect with businesses across the region. The firm’s physical presence in Togo’s capital allows it to maintain close relationships with local and international clients, while its range of services supports both domestic and cross-border communications needs. For organizations operating in or entering the Togolese market, Groupe UNICOM AFRICA provides a local partner with a broad service portfolio.

Groupe UNICOM AFRICA is a suitable fit for businesses and individuals in Togo and neighboring countries who require integrated communications support—from strategic planning to creative production and media execution. The agency is particularly relevant for those seeking a single point of contact for multiple communications disciplines, as its subsidiary structure allows for coordinated delivery across consulting, media buying, design, printing, CRM, and events. Clients looking for a data-informed approach to visibility and public relations will find the agency’s audit-based methodology aligned with their needs.