Grupo Caldi

Grupo Caldi is a full-service public relations and communications agency based in Sao Paulo, Brazil. With over three decades of history, the agency offers a comprehensive suite of services spanning traditional media relations, digital marketing, crisis management, and entertainment-focused communications. The group operates through five specialized divisions: Caldi Comunicação handles press relations and marketing with a strong presence in television and web; Caldi Conecta focuses on advertising, influencer partnerships, and event production; Caldi Digital manages social media, art direction, and digital strategy; Caldi Music serves as a music distribution label and artist management arm; and Caldi Studio is a multimedia production space that creates music, visual content, and digital characters using technology and artificial intelligence. This structure allows Grupo Caldi to provide integrated solutions that bridge the gap between real-world opportunities and digital engagement.

Core Services and Specialties

Grupo Caldi's service offerings are particularly well-suited for clients in the entertainment, music, and celebrity sectors. The agency specializes in press relations for artists across genres including pagode and funk, as well as for influencers and celebrities. Beyond media outreach, the agency provides comprehensive career management for artists, including interview scheduling, event coordination, and brand-artist connections. The group also offers crisis management and reputation building, helping clients navigate sensitive situations while maintaining their public image. The recently launched Caldi Studio division adds a production capability that leverages AI and technology to create content, further expanding the agency's scope from traditional PR into content creation and digital innovation.

Target Clients and Industry Focus

Grupo Caldi primarily serves artists, celebrities, and influencers in the Brazilian entertainment industry, but also works with brands seeking to connect with these figures. The agency's expertise in connecting brands with artists and influencers makes it a valuable partner for companies looking to tap into the entertainment and music sectors. The group's understanding of the Brazilian media landscape, particularly television and web, positions it well for clients who need visibility across multiple channels. The agency also supports event producers and music labels, handling everything from press coverage to event launches and musical releases. Based in Sao Paulo, Brazil's largest media and entertainment hub, Grupo Caldi has direct access to major broadcasters, digital platforms, and industry decision-makers.

Approach and Credentials

Founded by Arleyde Caldi 35 years ago and co-led with her son Leonardo Caldi for over 18 years, Grupo Caldi has built a reputation for strategic, results-driven communications. The agency's approach emphasizes creativity and innovation, with a focus on transforming the image and positioning of its clients. Rather than simply responding to requests, the team works proactively to create opportunities that align with each client's goals. The group's five-division structure allows for a holistic approach, where press relations, digital marketing, and content production work in concert. This integration is particularly valuable for artists and brands that need consistent messaging across traditional and digital channels. Grupo Caldi's long history in Sao Paulo and its deep roots in the Brazilian entertainment industry give it credibility and a network that newer agencies may lack.

• Press relations for artists, celebrities, and influencers
• Digital marketing and social media management
• Crisis management and reputation building
• Event coordination and music launch support
• Artist career management and brand partnerships
• Content production (music, video, digital characters)
• Media training and interview scheduling

Grupo Caldi is a strong choice for artists, celebrities, influencers, and brands in Brazil who need integrated communications support that covers both traditional media and digital innovation. The agency is particularly well-suited for clients in the music and entertainment industries who require press relations, career management, and content production under one roof. For brands looking to connect with entertainment figures or leverage influencer partnerships, Grupo Caldi's established network in Sao Paulo and across Brazil provides a reliable bridge. The agency's combination of decades of experience with modern digital capabilities, including AI-driven content creation, makes it a versatile partner for clients navigating the evolving communications landscape. Whether an artist needs press coverage for a new album, a brand seeks influencer collaborations, or a celebrity requires crisis management, Grupo Caldi offers a comprehensive, locally grounded solution in Brazil's competitive media market.