haebmau. ATELIER

haebmau. ATELIER is a boutique communications and strategic sales agency based in Berlin, Germany, with a second office in Paris. Founded in 2019 as part of the larger haebmau agency network, it brings a focused, hands-on approach to public relations, branding, and sales within the culture, beauty, and fashion sectors. The agency operates across Europe, Asia, the United States, and the Middle East, offering clients a global perspective while maintaining the agility of a smaller firm. Its work is grounded in sustainable messaging, diversity, and creative storytelling, making it a practical partner for brands looking to build or reposition themselves in competitive markets.

Specialist Expertise in Culture, Beauty, and Fashion

haebmau. ATELIER’s core strength lies in its deep understanding of lifestyle industries, particularly culture, beauty, and fashion. The agency has developed a reputation for integrating sales and distribution into its PR and communications strategies, which sets it apart from traditional communications firms. This approach means that campaigns are not only about visibility but also about driving tangible business results, such as increased retail presence or direct consumer engagement. The team in Berlin leverages its international network to connect clients with key markets, from Europe to the Middle East, ensuring that brand messaging resonates across different cultural contexts. For example, campaigns for Levi's, Adidas, MCM, and Jack Daniel's highlight the agency's ability to work with both heritage brands and contemporary labels, adapting strategies to fit each client’s unique identity.

How They Apply Their Expertise

haebmau. ATELIER applies its expertise through a combination of influencer marketing, community building, and strategic repositioning. The agency prioritizes building authentic connections between brands and their audiences, often using creative collaborations and targeted outreach. In Berlin, the team works closely with clients to develop tailored brand strategies that integrate sales and distribution, ensuring that PR efforts align with commercial goals. This practical approach extends to community engagement, where the agency focuses on fostering loyal customer bases through consistent, values-driven communication. The agency’s global presence allows it to handle campaigns that span multiple regions, offering clients a cohesive yet localized strategy. Whether repositioning a mature brand or launching a new one, haebmau. ATELIER emphasizes sustainable messaging that builds long-term equity rather than short-term hype.

Services and Specialties

haebmau. ATELIER offers a range of services designed to support brands at every stage of growth. While the agency tailors its offerings to each client, its core capabilities typically include:

• Public relations and communications strategy
• Branding and brand repositioning
• Influencer marketing and community building
• Sales and distribution support
• Creative campaign development
• International market expansion and localization

These services are applied across a variety of sectors, with a particular emphasis on culture, beauty, and fashion. The agency’s integrated model means that it can handle both the creative and commercial sides of a brand’s communications, from crafting press releases to managing retail partnerships.

Who They Work With

haebmau. ATELIER is well-suited for brands that need a strategic, hands-on partner with international reach. The agency works with a diverse client base, ranging from small enterprises to global names like Levi's, Adidas, MCM, and Jack Daniel's. Its focus on culture, beauty, and fashion makes it an ideal fit for lifestyle brands looking to strengthen their presence in Europe, Asia, the United States, or the Middle East. Companies seeking to reposition themselves, build community, or integrate sales into their communications strategy will find haebmau. ATELIER’s boutique model particularly effective. The agency’s base in Berlin, Germany, provides a central hub for European operations, while its Paris office extends its reach into the luxury and fashion markets. For brands that value creativity, diversity, and results-driven storytelling, haebmau. ATELIER offers a practical, experienced partnership.