Harel-Moradi

Founded in 1995 in Tel Aviv-Yafo, Israel, Harel-Moradi began as a public relations consultancy during a period when the local media landscape was undergoing significant change. The agency was established to provide integrated communication solutions that bridged traditional media relations with the emerging opportunities of new media. Over the years, it has grown into a full-service agency that combines classic PR strategies with modern digital approaches, serving both Israeli and international clients. The agency is part of the Citizen Relations network, which itself is a member of the EDC communications group, giving it access to a global partner network with offices across six international locations.

Current Focus and Approach

Today, Harel-Moradi positions itself as an integrated media communication agency, specializing in public relations, new media, and content marketing. The agency is known for its 360-degree solutions, which blend traditional public relations with influencer marketing and key opinion leader (KOL) engagement. This approach reflects a recognition that modern audiences are fragmented across multiple channels, requiring a coordinated strategy that reaches consumers through earned media, social platforms, and direct content. Harel-Moradi delivers campaign strategies and creative tactics with a modern mindset, adapting to each client's unique goals and industry context. The agency's longevity in the competitive Tel Aviv-Yafo market speaks to its ability to evolve alongside the media industry while maintaining strong relationships with journalists, bloggers, and digital creators.

Services and Specialties

While Harel-Moradi offers a comprehensive suite of services, its core strengths lie in the intersection of public relations and digital influence. Based on the agency's stated focus areas and industry keywords, typical services include:

• Strategic public relations planning and media relations
• New media and digital communication strategies
• Key opinion leader (KOL) identification and management
• Influencer marketing campaigns
• Content marketing and branded content creation
• Crisis communication and reputation management
• Integrated 360-degree campaign development
• Local and international brand representation

These services are designed to help clients navigate the complex media environment, where traditional press coverage must coexist with social media engagement and influencer partnerships. Harel-Moradi's team likely works closely with clients to identify the right mix of earned, owned, and paid media for each campaign, leveraging the agency's network of journalists and digital creators in Israel and abroad.

Ideal Clients and Fit

Harel-Moradi is best suited for organizations that require a comprehensive communication strategy rather than piecemeal PR services. Companies looking to build or refresh their brand presence in Israel, particularly those entering the local market, can benefit from the agency's deep understanding of Israeli media and consumer behavior. The agency's international network also makes it a strong partner for Israeli brands seeking to expand globally or for multinational corporations needing localized public relations support in Tel Aviv-Yafo. Given its experience with both traditional and digital channels, Harel-Moradi is a good fit for businesses in sectors such as technology, consumer goods, lifestyle, and professional services—industries where reputation and visibility are critical. The agency's almost three decades of operation suggest a track record of reliability and adaptation, making it a solid choice for clients who value strategic counsel alongside execution.