Haslinger, Keck. Public Relations GmbH

Haslinger, Keck. Public Relations GmbH is a 360° communications agency based in Vienna, Austria, with a specialized focus on the health, medical, tourism, and wellness sectors. The agency operates at the intersection of public relations, digital marketing, and strategic communication, serving clients primarily within the health and social assistance industries. With a strong emphasis on health communication (gesundheitskommunikation) and health policy consulting (gesundheitspolitik beratung), Haslinger, Keck. Public Relations GmbH positions itself as a full-service partner for organizations navigating the complex landscape of healthcare, pharmaceuticals, and patient advocacy.

Core Services and Industry Specialization

The agency’s service portfolio is comprehensive, covering everything from traditional press relations to modern video production and social media marketing. While based in Vienna, Austria, Haslinger, Keck. Public Relations GmbH tailors its offerings to the specific needs of the health, medical, tourism, and wellness industries. Their capabilities likely include the following areas:

• Public relations and communications services, including media planning and copywriting
• Health communication (gesundheitskommunikation) and health marketing (gesundheitsmarketing)
• Health tourism promotion (gesundheitstourismus promotion) and health policy communication
• Social media marketing and online communication (online-kommunikation)
• Event management and stakeholder management
• Video production and video relations, with a focus on strategic video marketing
• Brand strategy and reputation management
• Target audience engagement and target group analysis (targetgruppenanalyse)
• E-commerce and digital marketing support

Through its dedicated video relations platform, www.video-relations.com, the agency combines video content with strategic communication concepts, offering a unique approach to video marketing that goes beyond simple production. This integration of video into broader PR strategies is particularly relevant for the health and wellness sectors, where visual storytelling can effectively communicate complex medical information or promote tourism destinations.

Methodology and Strategic Approach

Haslinger, Keck. Public Relations GmbH employs a full-service (full service kommunikation) methodology that integrates multiple communication channels. The agency’s approach begins with thorough target group analysis to understand the specific audiences relevant to each client, whether they are patients, healthcare professionals, policymakers, or tourists. From there, they develop a tailored communication strategy (kommunikationsstrategie) that may include media planning, online PR, event management, and video production. The agency’s work in health policy consulting suggests a capability to navigate regulatory environments and engage with patient organizations (patientenorganisationen) and other stakeholders. Their focus on reputation management indicates a commitment to helping clients build and maintain trust, which is critical in the health sector. The agency’s Vienna headquarters at 15 Hietzinger Kai serves as a central hub for these activities, allowing them to serve clients across Austria and potentially beyond.

Location and Market Context

Based in Vienna, Austria, Haslinger, Keck. Public Relations GmbH operates from a city known for its strong healthcare infrastructure and thriving tourism industry. This location is strategic for an agency specializing in health, medical, tourism, and wellness communication, as Vienna is a hub for medical research, health policy, and international tourism. The agency’s address at 15 Hietzinger Kai places it in a prominent area of the city, reflecting its established presence in the Austrian market. For clients in the health and social assistance industries, as well as those in tourism and wellness, Haslinger, Keck. Public Relations GmbH offers a blend of local expertise and specialized sector knowledge that can be valuable for navigating the specific communication challenges of these fields.

This agency is well-suited for organizations in the health, medical, tourism, and wellness sectors that require a comprehensive, integrated communications approach. Whether you are a pharmaceutical company needing health policy communication, a hospital seeking reputation management, a tourism board promoting health tourism, or a patient organization aiming to engage with stakeholders, Haslinger, Keck. Public Relations GmbH provides a full suite of services from strategy to execution. Their combination of traditional PR, digital marketing, and video production makes them a practical choice for clients who value a holistic, results-oriented partnership based in Vienna, Austria.