HeadlinePR

HeadlinePR operates out of Melbourne, Victoria, Australia, a city with a dense and competitive media landscape. As the media capital of the country, Melbourne is home to the headquarters of major news networks, national newspapers, and a thriving digital media scene. For a PR agency founded in 2018, this environment demands deep local knowledge and established relationships—qualities that HeadlinePR appears to have built from the ground up. The agency positions itself squarely within the intersection of traditional news media and modern communications, offering services that range from proactive brand building to the more specialised field of litigation public relations.

Core Services and Media Expertise

HeadlinePR focuses its practice on media strategy, crisis communications, media training, and video production. The agency’s approach is informed by the combined 50 years of industry experience held by its directors, Simon Pristel and Lisa Gilbert, who have worked in top media roles in Melbourne as well as in corporate affairs and government. This background gives the agency a practical, insider’s view of how newsrooms operate. Their service offering includes developing media relations strategies, crafting messaging for high-profile clients, and managing public image during sensitive situations. A notable area of expertise is litigation PR, where the agency advises clients on media handling in legal disputes and court cases—a niche that requires both legal understanding and media savvy.

• Media strategy and brand building
• Crisis communications and reputation management
• Media training and sports media training
• Litigation PR and media handling in legal cases
• Video production and social media content creation
• Public affairs and media consultancy
• Media relations advice and media engagement

Client Focus and Industry Reach

While HeadlinePR does not publicly list specific client names, the keywords associated with the agency—such as "high-profile clients," "legal cases," and "sports media training"—suggest a client base that includes individuals and organisations in the public eye. This could encompass corporate leaders, professional athletes, legal firms, and brands that require careful handling of their public narrative. The agency’s emphasis on media relations for legal cases and its focus on "media impact" indicate that it serves clients who are navigating complex reputational challenges, whether from a crisis, a lawsuit, or a high-stakes public announcement. The inclusion of "social media content" and "video production" also points to a clientele that values integrated communications, blending traditional media placements with digital assets.

Strategic Approach and Market Positioning

HeadlinePR differentiates itself through its deep understanding of the news cycle and its ability to advise clients on when to seek coverage and when to avoid it. The agency’s tagline—"We know how to get you in the media, and the best way to keep you out of it"—reflects a pragmatic approach that prioritises strategic outcomes over mere visibility. This is particularly relevant in Melbourne, where media scrutiny can be intense, and a misstep can have lasting consequences. The directors’ backgrounds in journalism and corporate affairs allow HeadlinePR to offer media training that is grounded in real-world experience, helping clients to deliver clear, controlled messages under pressure. The agency’s focus on litigation PR also fills a specific gap in the Melbourne market, where few firms offer dedicated services for media relations in legal disputes.

HeadlinePR is a good fit for businesses, legal teams, and high-profile individuals who need a communications partner that understands the nuances of the Australian media environment. It is particularly suited to clients facing reputational risks, such as those involved in legal proceedings or public controversies, as well as organisations looking to build a strong media presence through strategic storytelling. The agency’s Melbourne base makes it an ideal choice for clients in Victoria and across Australia who require local expertise combined with a national perspective. For those seeking a PR agency that is hands-on, experienced, and focused on measurable media outcomes, HeadlinePR offers a credible option in a crowded market.