Herd MSL

Herd MSL, based in Pyrmont, New South Wales, is a full-service public relations and integrated communications agency that has carved out a distinct niche in the Australia and New Zealand market since its founding in 2017. As part of the Publicis Groupe network, the agency combines the agility of a specialized consultancy with the resources of a global communications powerhouse. With a team of around 70 specialists and annual revenue of approximately $17 million, Herd MSL focuses on tackling complex business challenges through creative campaigns and strategic execution, serving a diverse range of clients across both B2B and consumer sectors.

Specialist Expertise in Integrated Communications and Crisis Management

Herd MSL’s core strength lies in its ability to manage the full spectrum of communications challenges, from proactive brand building to reactive crisis management. The agency is particularly well-regarded for its work in crisis communication and issues management, where it provides strategic counsel to help organizations navigate sensitive situations. This expertise is complemented by a strong focus on government relations and stakeholder engagement, making Herd MSL a reliable partner for businesses facing regulatory scrutiny or public scrutiny. The agency’s integrated approach means that it doesn’t just handle one-off crises but also builds long-term reputation resilience through thought leadership and sustainability strategy. For clients in technology, consumer goods, or corporate sectors, Herd MSL offers a cohesive blend of media relations, influencer engagement, and social media management that ensures messages reach the right audiences at the right time.

How Herd MSL Applies Its Creative and Strategic Approach

The agency’s methodology is rooted in creative campaigns that drive meaningful conversations and measurable outcomes. Herd MSL’s team of over 70 specialists works collaboratively to develop multi-channel strategies that integrate public relations, content marketing, and paid media. For example, in employee engagement and internal communications, the agency helps organizations align their workforce with broader corporate goals, while in consumer publicity, it designs brand activations that generate buzz and foster loyalty. Herd MSL also excels at thought leadership programs, positioning executives and brands as authoritative voices in their industries. By combining data-driven insights with creative storytelling, the agency ensures that each campaign not only captures attention but also delivers tangible results, whether that’s increased share of voice, improved stakeholder trust, or enhanced brand perception. This approach is particularly effective for B2B brands looking to differentiate themselves in competitive markets and for organizations undergoing significant change or growth.

Core Services and Capabilities

Herd MSL offers a comprehensive suite of services designed to address every aspect of modern communications. Below is a list of their primary service areas:

• Integrated campaign development and execution
• Crisis management and issues management
• Corporate communications and strategic counsel
• Government relations and stakeholder engagement
• Consumer publicity and brand activations
• Social media management and influencer engagement
• Content marketing and thought leadership
• Event management and employee engagement
• Reputation management and sustainability strategy
• Media relations and communication strategy

These capabilities allow Herd MSL to serve as a one-stop shop for organizations seeking to streamline their communications efforts, whether they are launching a new product, managing a reputational risk, or building long-term brand equity. The agency’s location in Pyrmont, Australia, positions it centrally within Sydney’s vibrant business community, with additional offices in Sydney and Auckland enabling seamless cross-Tasman collaboration.

Who Herd MSL Is Best Suited For

Herd MSL is an ideal partner for mid-sized to large organizations in Australia and New Zealand that require sophisticated, integrated communications support. Its expertise in crisis management and government relations makes it particularly valuable for companies in regulated industries, such as technology, healthcare, and finance, as well as for B2B brands navigating complex stakeholder landscapes. Consumer-facing businesses will also find value in the agency’s creative campaigns and brand activation capabilities. With a track record of addressing complex business challenges through strategic counsel and effective execution, Herd MSL is a strong choice for any organization looking to elevate its public relations and communications efforts while maintaining a focus on measurable impact. The agency’s membership in the Publicis Groupe network further enhances its ability to draw on global resources and best practices, ensuring clients benefit from both local expertise and international reach.