Higginson Strategy

Higginson Strategy is a purpose-led communications and PR agency founded in 2017 by John and Clodagh Higginson. Based in the London Borough of Tower Hamlets, with an office in Manchester, the agency specializes in supporting organizations committed to positive societal and environmental impact. It operates in multiple countries, including Germany, Greece, Israel, the Netherlands, the Philippines, the United Kingdom, and the United States.

Purpose-Led Communications as a Core Expertise

Higginson Strategy differentiates itself by focusing on purpose-driven communications. The agency was built around the idea that organizations can achieve meaningful media coverage and customer engagement by integrating purpose into their operations. As a Certified B Corporation, Higginson Strategy walks the talk, emphasizing working with brands and nonprofits that prioritize social and environmental good. This focus is not just a marketing angle but a strategic approach that guides how the agency develops media campaigns, manages crises, and builds public affairs strategies. For clients in London and beyond, this means campaigns that resonate with increasingly values-conscious audiences.

How Higginson Strategy Applies Its Approach

The agency applies its purpose-led lens across a range of communications disciplines. For example, in crisis management, Higginson Strategy helps clients navigate reputational challenges by grounding responses in authentic purpose rather than defensive messaging. In behavior change campaigns, the agency uses insights from behavioral science to craft messages that drive tangible shifts in public attitudes or actions. This approach has earned Higginson Strategy recognition, including PRCA Public Affairs Winner and Boutique Agency of the Year awards. The agency’s work spans multiple sectors, from charities and NGOs to well-known commercial brands, all united by a commitment to positive impact.

Services Offered by Higginson Strategy

Higginson Strategy provides a comprehensive suite of public relations and communications services, tailored to support purpose-driven organizations. Based on their stated focus and industry keywords, typical offerings include:

• Media relations and media coverage strategy
• Media campaigns and integrated communications planning
• Crisis management and reputation management
• Public affairs and stakeholder engagement
• Social media management and digital content creation
• Behavior change campaigns and advocacy communications
• PR and communications strategy for nonprofits and NGOs

These services are delivered by a team experienced in both corporate and cause-related communications, allowing Higginson Strategy to adapt its approach for clients in the United Kingdom and internationally.

Who Higginson Strategy Works With

Higginson Strategy collaborates with a diverse range of clients, including well-known brands, charities, and NGOs. The agency is particularly well-suited for organizations that want to embed purpose into their communications—whether they are a social enterprise, a corporate with a strong CSR agenda, or a nonprofit seeking to amplify its impact. With offices in London and Manchester, and operations across multiple countries, Higginson Strategy is a strong fit for purpose-driven organizations looking for a boutique agency that combines strategic rigor with a genuine commitment to positive change. Clients seeking a partner that can deliver impactful media campaigns while navigating complex public affairs or crisis situations will find Higginson Strategy’s expertise valuable.