Highlight PR & Comms

Founded in 2016 by Amanda Abed, Highlight PR & Comms emerged from a desire to blend boutique agency agility with a genuinely international perspective. With over a decade of experience in global communications, Abed built the firm to serve clients who operate across borders and industries—from technology to sports. Headquartered in Denver, Colorado, the agency has grown into a trusted partner for organizations that need more than traditional press release distribution. Highlight PR & Comms was designed to fill a gap: providing sophisticated, results-driven communications without the overhead or bureaucracy of larger agencies.

Current Focus and Capabilities

Today, Highlight PR & Comms positions itself as a boutique agency with an international DNA. Based in Denver, United States, the firm serves a diverse roster of clients, ranging from tech startups and established sports organizations to lifestyle brands and B2B companies. The agency’s core strength lies in its ability to craft comprehensive communications strategies that go beyond media relations. While traditional PR remains a foundation, the team also develops integrated campaigns that incorporate branding, influencer marketing, digital content, SEO, and internal communications. This multidisciplinary approach allows Highlight PR & Comms to adapt to the fast-changing media landscape, where earned media, owned content, and social influence increasingly overlap. The agency’s work in sports events and tech comms reflects a particular expertise in high-stakes, high-visibility campaigns that require precision and creativity.

Services and Specialties

Highlight PR & Comms offers a range of services designed to meet the needs of modern organizations. While the agency does not publish a fixed menu, its work consistently spans the following areas:

• Media relations and press outreach
• Influencer marketing and partnership development
• Branding and messaging strategy
• Digital content creation and storytelling
• SEO-driven content and search marketing
• Media training for executives and spokespeople
• Sports communications and event promotion
• Technology and B2B communications
• Internal communications and employee engagement

These offerings reflect the agency’s belief that effective PR must be both strategic and tactical. Whether managing a product launch for a tech firm or coordinating media coverage for a major sports event, Highlight PR & Comms emphasizes measurable outcomes and clear narratives. The agency’s Denver base provides a central U.S. location for clients with national or global ambitions, while its international experience ensures cultural sensitivity and market awareness.

Who Benefits from Working with Highlight PR & Comms

Highlight PR & Comms is best suited for organizations seeking a hands-on, strategic partner rather than a large, process-heavy firm. Startups and scale-ups in the technology sector will find value in the agency’s ability to craft compelling stories that resonate with journalists and investors alike. Sports organizations, leagues, and events teams can leverage the firm’s specialized sports comms expertise to generate buzz and manage reputation. Similarly, companies in the marketing, advertising, and information technology services space will appreciate the integrated approach that combines traditional PR with digital and influencer tactics. Because the agency operates with a lean team, clients receive direct access to senior strategists and a level of responsiveness that larger agencies often struggle to provide. For organizations that value creativity, global thinking, and a boutique touch, Highlight PR & Comms offers a compelling alternative in the Denver communications landscape.