Hors Du Commun

Hors Du Commun is a public relations and communications agency based in Lyon, France. Founded in 2021, the agency brings a distinctive artistic sensibility to its work, leveraging the backgrounds of its team—graduates of the Beaux-Arts of France who have exhibited at the Palais de Tokyo—to create emotionally resonant and persuasive video content. The agency focuses on helping businesses and organizations highlight their projects through compelling visual storytelling, with a particular emphasis on business digitalization and process optimization for small and medium-sized enterprises.

Specialized Services for Business Digitalization and PR

Hors Du Commun offers a blend of creative communications and technical expertise, tailored to clients seeking to modernize their operations and messaging. While the agency is rooted in public relations and communications services, its service offerings extend into the realm of business software deployment and digital transformation. Based on its keywords, the agency likely provides a range of capabilities that combine artistic direction (direction artistique) with practical business solutions. Typical services include:

• Strategic public relations and communications consulting
• Artistic direction and video production (réalisation) for promotional campaigns
• Business digitalization and process digitization consulting
• ERP and CRM integration, including custom ERP solutions for Lyon-based businesses
• Odoo implementation for TPE (very small businesses), covering order management, inventory management, and stock management
• Business workflow automation, task automation, and process streamlining to improve operational efficiency
• Cloud solutions, real-time data analytics, and business analytics tools
• Custom software development and automation tools for time savings
• Client relationship management (CRM) and order management systems

Methodology: Combining Art with Operational Efficiency

What sets Hors Du Commun apart is its dual focus on emotional storytelling and practical business improvement. The agency describes its core approach as using "the capacity to produce emotional and persuasive video to highlight your project." This artistic foundation is complemented by a strong emphasis on process optimization and business software deployment. For clients in the Rhône-Alpes region, the agency offers tailored solutions that integrate creative communications with backend systems like Odoo, ERP implementation, and workflow synchronization. This means Hors Du Commun can help a client not only craft a compelling brand narrative but also streamline the operational processes that support it—such as automating order management or integrating CRM tools for better client relationships. The agency’s methodology likely begins with a deep understanding of the client’s business goals, followed by a creative phase (artistic direction and video production) and a technical phase (process digitization, automation, and software deployment). The result is a cohesive strategy that improves both external perception and internal efficiency.

Location and Local Expertise

Headquartered in Lyon, in the Rhône-Alpes region of France, Hors Du Commun is well-positioned to serve businesses in one of the country’s major economic hubs. Lyon is known for its vibrant startup ecosystem, strong industrial base, and growing digital economy. The agency’s focus on business digitalization and custom ERP solutions for Lyon-based companies reflects a deep understanding of local market needs. Whether a client is a small TPE looking to adopt Odoo for the first time or a larger organization seeking to automate complex workflows, Hors Du Commun brings both creative flair and technical know-how. The agency’s team, with roots in the Beaux-Arts tradition, also brings a unique perspective to video production, helping clients in Lyon and beyond communicate their projects in a visually compelling way. This combination of artistic excellence and practical business tools makes Hors Du Commun a valuable partner for companies navigating the intersection of PR, communications, and digital transformation.

Who Hors Du Commun Is a Good Fit For

Hors Du Commun is best suited for small to medium-sized businesses in the Lyon area and across France that need to modernize their communications and operations simultaneously. Ideal clients include those looking to launch a new product or service with a strong video campaign, while also improving backend processes like inventory management, order processing, or CRM integration. The agency is particularly relevant for companies in sectors such as technology, professional services, retail, and manufacturing that are embracing business digitalization. If your organization values both artistic quality and operational efficiency, Hors Du Commun offers a rare blend of creative PR services and practical software solutions. With its roots in Lyon and a team that combines fine arts training with business automation expertise, the agency is a strong choice for businesses ready to tell their story while streamlining their workflows.