I Can Tell Agency

Founded in 2018, I Can Tell Agency operates as a boutique communications think-tank based in Lisbon, Portugal. The agency works primarily with founder-led brands, companies entering new geographies, and organizations navigating sensitive reputation issues in highly regulated markets. While the firm serves a range of clients, its work tends to focus on startups and scale-ups that need precise, research-backed communications strategies rather than broad-brush PR campaigns.

How I Can Tell Agency Approaches Communications

I Can Tell Agency positions itself at the intersection of research, strategy, and execution. The firm's process typically begins with deep-dive analysis—conducting media research, UX interviews, and gap analysis to understand the client's competitive landscape and audience expectations. From there, the team builds a narrative deck and communication strategy that aligns with the client's product launch or market entry goals. This research-first approach allows I Can Tell Agency to craft messages that resonate with specific cultural moments or industry contexts, rather than relying on generic PR templates.

The agency's work spans international communications, go-to-market (GTM) communications, and crisis/anti-crisis PR. For clients entering new markets, I Can Tell Agency provides landscape mapping across multiple countries—having covered over 50 nations to date. For those facing public conflicts, the team has navigated more than 15 major disputes, both domestically and abroad. The firm also supports brand platform development and media content creation, ensuring that every piece of communication—from press releases to thought leadership—is grounded in solid research.

Services and Specialties

Based on the agency's track record and stated capabilities, I Can Tell Agency likely offers the following services to its clients:

• Product launch media campaigns and GTM communications
• Communication strategy and narrative deck development
• International communications and media research
• UX research and gap analysis for brand positioning
• Reputation management and crisis/anti-crisis PR
• Brand platform development and media content creation
• Copywriting and hands-on implementation across channels

These services are delivered by a team that has placed over 1,100 original publications in global media outlets, including The Wall Street Journal, Business Insider, Bloomberg, TechCrunch, The Guardian, Le Figaro, and El País. The agency maintains a network of more than 850 journalists and editors, which it leverages to secure coverage for clients across industries and regions.

Location and Reach

Headquartered in Lisbon, Portugal, I Can Tell Agency combines local expertise with a global outlook. The team has conducted over 300 deep-dive interviews with experts and key audience members worldwide, and has mapped information landscapes across more than 50 countries—from single-industry analyses in Morocco to multi-sector studies in the United States. This international perspective is particularly valuable for clients looking to expand into new markets or manage cross-border communications. While the agency's roots are in Lisbon, its work regularly spans Europe, the Americas, and beyond, making it a practical choice for companies with global ambitions.

I Can Tell Agency is a strong fit for founder-led brands and innovative companies that need more than standard press release distribution. The agency's research-driven approach suits organizations entering new markets, launching products, or managing complex reputational challenges. Clients who value thorough analysis, customized strategies, and hands-on implementation—rather than cookie-cutter PR packages—will find I Can Tell Agency's boutique model particularly effective. With its base in Lisbon, Portugal, the firm offers a European perspective that complements its international network, making it a solid partner for companies seeking thoughtful, evidence-based communications support.