Icon Reputation
Icon Reputation is a public relations agency based in Cremorne (founded 2020).
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About Icon Reputation
Founded in 2020, Icon Reputation emerged from the broader Icon Agency group as a specialised practice focused on defending and shaping reputation. The agency was established by Mark Forbes, former Editor-in-Chief of The Age, bringing deep editorial insight to the public relations and communications landscape. Based in Cremorne, Australia, the firm was created to address a growing need for sophisticated, data-informed reputation management in an era where media dynamics shift rapidly and stakeholder expectations are higher than ever.
Strategic Counsel and Media Expertise
Icon Reputation operates at the intersection of strategic counsel and practical media execution. The agency provides guidance across corporate, government, not-for-profit, and SME sectors, drawing on extensive media networks and firsthand understanding of how newsrooms operate. Their approach combines traditional media relations with modern analytics, allowing clients to anticipate coverage patterns and respond effectively. The team's experience in media crisis communication and issue management means they are particularly well-suited to organisations navigating complex reputational challenges, from cyber security incidents to activist campaigns.
Integrated Services and Data-Informed Tactics
The agency's service offering is built around a multi-channel philosophy that integrates content creation, media outreach, and stakeholder management. Key capabilities include:
- Media crisis training and media response planning
- Government engagement and public affairs
- Media relations campaigns and media liaison
- Content strategy and content creation across formats
- Media influence analytics and media engagement platforms
- Issue management and reputation building
- Media outreach automation and media relations analytics
- Strategic counsel for B2B and stakeholder management
These services are underpinned by digital tools that provide insights into media coverage and responsive capacity. Icon Reputation leverages media networks and analytics to help clients understand how stories may develop, turning potential threats into opportunities for positive coverage. The agency's capacity to produce quality content in any format enables clients to control their narrative, whether through traditional media or direct-to-audience channels.
Who Benefits from Icon Reputation
Icon Reputation is a strong fit for organisations that require proactive reputation management or are facing specific reputational risks. Corporate clients benefit from the agency's experience in crisis management and media relations, particularly those in regulated industries or with high public visibility. Government and not-for-profit entities gain from the firm's public affairs expertise and ability to navigate complex stakeholder environments. SMEs seeking to build or protect their reputation will find value in the agency's scalable approach, which combines strategic counsel with practical media support. The team's location in Cremorne, Australia, positions them well to serve clients across the nation and the region, offering a blend of local understanding and national reach.
Key facts
- Team size: 1-10 employees
- Headquarters: Cremorne, New South Wales, Australia, 2090
- Address: Cremorne New South Wales Australia 2090
- SIC codes: 7389
Keywords & focus
Topics and areas Icon Reputation works with.
- public relations & communications services
- stakeholder management
- strategic counsel
- public relations and communications
- media crisis communication
- government engagement
- crisis management
- media relations support
- media liaison
- media strategy
- b2b
- media influence analytics
- media content strategy
- public affairs
- data-informed tactics
- media outreach campaigns
- media response planning
- issue management
- content strategy
- content creation
- media relations
- media networks
- media relations analytics
- media engagement platforms
- media crisis training
- media relations campaigns
- reputation building
- issue and crisis management
- media relations management
- media outreach automation
- +45 more
Technologies
Cloudflare DNS, Amazon SES, Sendgrid, Gmail, Google Apps, Amazon AWS, VueJS, Facebook Login (Connect), DoubleClick, Hubspot, Hotjar, Shutterstock, Google Tag Manager, reCAPTCHA, Mobile Friendly, AI
Industries served by Icon Reputation
Icon Reputation works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Icon Reputation
Common questions and answers about Icon Reputation, their services, location, and how to work with them.
- Where is Icon Reputation located?
- Icon Reputation is headquartered in Cremorne.
- What services does Icon Reputation offer?
- Icon Reputation offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Icon Reputation serve?
- Icon Reputation serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Icon Reputation a verified PR agency?
- Icon Reputation is listed on Online PR. Verification status is shown on their profile.
- How can I contact Icon Reputation?
- You can visit their website at http://www.iconreputation.com.au
- How many reviews does Icon Reputation have?
- Icon Reputation has 0 client reviews with an average rating of 0.0 out of 5.
- When was Icon Reputation founded?
- Icon Reputation was founded in 2020.
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